Candid Blog

Explore the globe and make a positive impact. Welcome to Candid—we link individuals and organizations eager to make a difference with the resources they require. Candid is the result of a partnership between Foundation Center and GuideStar. Each year, countless nonprofits invest trillions of dollars globally. Candid tracks the sources and destinations of that funding and highlights its significance. Through thorough research, teamwork, and educational opportunities, Candid helps those looking to create change access essential resources. Our extensive data tools on nonprofits, foundations, and grants are unmatched worldwide. Discover more at candid.org.

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Articles

Shifts in giving across generations: What motivates donors to give?

1 week ago | blog.candid.org | Kyoko Uchida

Studies have shown trends in individual giving and volunteering vary by generation. Not only do they differ in how much time or money they give, how and how often, to which causes, and why—each generation’s preferences are also shifting. The latest Giving by Generation report from Giving USA Foundation and Dunham + Company shares findings about giving across generations from an online survey, conducted in November 2024, of 1,500 U.S. donors who gave at least $20 to charity in the past year.
The ‘invisible majority’: What we know about very small nonprofits

2 weeks ago | blog.candid.org | Kyoko Uchida

Did you know? The majority of U.S. 501(c)(3) nonprofits are very small organizations with annual budgets below $50,000. That’s less than the median U.S. household income ($80,610 in 2023). These very small organizations are often overlooked both by donors and research about the sector, in part because we know much less about them than about other nonprofits. Data about larger nonprofits tends to come from their annual filings with the IRS (Forms 990-EZ or 990).
What do nonprofits need from funders at this moment?

3 weeks ago | blog.candid.org | Kyoko Uchida

Nonprofit organizations are facing unprecedented challenges under a new administration. In response to the constant pressure, many in the sector have made the case for funders to increase foundation payout rates, streamline processes, foster solidarity across movements, champion nontraditional models of collaboration, and so much more. Each of these solutions requires multiple strategies.
5 takeaways from Fundraising Effectiveness Project’s 2023 data

May 21, 2024 | blog.candid.org | Kyoko Uchida

The Fundraising Effectiveness Project’s (FEP) Quarterly Fundraising Report analyzes year-to-date trends in fundraising from individual donors, based on sample data from GivingTuesday and the Association of Fundraising Professionals’ Growth in Giving database. Since Candid data is focused on institutional grantmaking, we thought we’d complement that data by highlighting FEP’s findings on individual giving.
What to know about U.S. nonprofit sector demographics

May 16, 2024 | blog.candid.org | Kyoko Uchida

What’s the demographic composition of the U.S. nonprofit sector—in terms of race/ethnicity, gender, sexual orientation, and disability status? Are staff, leaders, and board members equally diverse? How does leadership diversity vary by organization size, revenue, subsector, and state? How do majority BIPOC-led (Black, Indigenous, and people of color) nonprofits fare compared with majority white-led ones?
Philanthropic collaboratives are finding ways to more effectively measure impact

May 13, 2024 | blog.candid.org | Kyoko Uchida |Bridgespan Group

In the United States, philanthropic collaboratives—entities that either pool or channel resources from multiple donors to nonprofits—collectively directed between $2 billion and $3 billion to a variety of grantees in 2021, and our research indicates that figure has grown since then. The practices of this relatively new form of philanthropy are still evolving.
Closing racial wealth gaps with community land trusts | Candid Blog

May 9, 2024 | blog.candid.org | Kyoko Uchida

While the debate around the politics of diversity, equity, and inclusion (DEI) and social impact investing goes on, the fact remains that there is a yawning racial wealth gap in the United States. Estimates vary, but the median household net worth of white families is about seven times that of Black families and five times that of Latinx families.
Closing the gender pay gap by challenging the status quo together

May 8, 2024 | blog.candid.org | Kyoko Uchida |Jocelyn Frye

This year, Equal Pay Day—which indicates how far into the year a woman must work to receive the same wage that a man received the previous year—fell on March 12. The National Partnership for Women & Families marked the day by drawing attention to the persistent wage disparities that hamper millions of working women, along with the steps that we and our allies can take to close this pay gap once and for all.
Communicating program impact in a grant proposal

May 7, 2024 | blog.candid.org | Kyoko Uchida

It’s not uncommon for nonprofits to struggle with securing funding despite the strength of their programs. Often, the reason a foundation declines a grant has nothing to do with you. But if you want to stand out in a crowded applicant field, it’s essential to communicate your impact clearly and compellingly.
Empowering change: Black-founded nonprofits achieving impact with limited resources

May 6, 2024 | blog.candid.org | Kyoko Uchida

A report from Giving Gap, State of Black Nonprofits Report: 2024: Shining a Light on What Donors and Funders Need to Know, highlights the critical role of Black-founded organizations as service providers, catalysts for positive change, and champions for equity.