CCgroup

Jan 21, 2025 | ccgrouppr.com | Chris Sedgwick

% of deals involving industry analysts% respondents who said analysts are a major influence on vendor awareness% respondents who said analysts are a major influence on vendor selectionCybersecurity61%74%65%Enterprise technology (inc. financial services, healthcare, retail)56%72%71%Telecoms45%66%72%We appreciate that isn’t exactly knock your socks off insight! Anyone who’s worked with industry analysts in a meaningful way understands this.

Dec 10, 2024 | ccgrouppr.com | Dan Miles

Often, amidst all this activity, you only have a few second to grab their attention and a long-read won’t cut it. This is why digital ads are an essential part of every b2b tech brands’ marketing mix. Many of our clients come to us to help them understand and navigate the digital advertising ecosystem. A multi-channel approach allows you to meet your audience where they are, and deliver a consistent and engaging brand experience across touchpoints.

Aug 16, 2024 | ccgrouppr.com | Chris Sedgwick

We surveyed 200 enterprise technology buyers across various industries, including healthcare, finance and retail. The study shows that industry analysts are not just consulted at the final decision-making stage but are influential throughout the entire buying process—from initial awareness of potential vendors to making that final decision. Key findings include:Analysts have a continuous and significant impact throughout the buying process.

Jul 29, 2024 | ccgrouppr.com | Alan Miller

After a long wait, Revolut has been awarded a banking licence and, after a “mobilisation period”, it will join Monzo and Starling as a bank, rather than an e-money institution (EMI). What difference does this make? Revolut will be able to offer a wider range of services, including mortgages, if it so chooses. Customers who deposit money with Revolut will also have the benefit of FSCS protection. Funds up to £85,000 will be compensated if Revolut runs into trouble.

Jul 3, 2024 | ccgrouppr.com | Elliot Gardner

And there are a lot of press releases. Most members of the media receive dozens, if not hundreds of them a week, driven by the fact that in the UK alone there are almost . With so many flooding their inboxes, it’s easy to see why most releases are skim-read—or worse, go unopened. This is why building relationships with media professionals is a crucial part of any strategy and campaign.