Articles

  • Dec 10, 2024 | ccgrouppr.com | Dan Miles

    Often, amidst all this activity, you only have a few second to grab their attention and a long-read won’t cut it. This is why digital ads are an essential part of every b2b tech brands’ marketing mix. Many of our clients come to us to help them understand and navigate the digital advertising ecosystem. A multi-channel approach allows you to meet your audience where they are, and deliver a consistent and engaging brand experience across touchpoints.

  • Jun 17, 2024 | ccgrouppr.com | Dan Miles

    Well, as it happens, no.  Amid the stress caused by all the change, budget reductions and increasing competition for leads, many marketers are almost entirely overlooking the fundamental principles of  how to generate and sustain demand. Even when desperate times call for desperate measures, we still need to make sure those measures are right. We need to use good, solid marketing techniques. And, most importantly, we need to understand the basics of how to generate, sustain and convert demand.

  • May 14, 2024 | moneymag.com.au | Thomas Wickenden |Rob Tucker |Dan Miles

    Investors seeking the historically high returns from broad emerging markets (EM) portfolios have largely been left disappointed since 2021. Over the past 10 years, EM portfolios became overly reliant on China to power returns. When the Chinese economy started to falter following lengthy COVID lockdowns and issues related to their property market, EM Funds generally went down with it. Investors are now looking to fill this void, with a strong candidate emerging in India.

  • May 12, 2024 | thewest.com.au | Dan Miles

    A significant number of Australians who are headed into retirement may not have enough superannuation to live on and may need to invest more in higher risk assets such as shares to ensure their investment goals are met so they can live comfortably in retirement.

  • May 3, 2024 | moneymag.com.au | Dan Miles |Tom Watson |Renae Anderson |Jeremy Lack

    Many Australians close to retirement age won't have enough superannuation to live on during retirement and may need to invest more in higher risk assets such as shares to achieve their savings needs. The sad reality is that many seniors simply don't have nearly enough in their nest egg.

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