Chief Marketer

Chief Marketer is an essential tool for marketing professionals seeking effective strategies, tactics, and benchmarks in both B2C and B2B sectors. It caters to top brands and their agencies, providing valuable insights. This platform offers inspiration through detailed campaign analyses, award programs, events, and research. It also shares innovative tactics that span various channels, resources, and technology applications designed to boost revenue. Our audience includes marketers from diverse sectors such as consumer packaged goods, manufacturing, retail, media, entertainment, finance, business services, high-tech, and travel and hospitality, as well as the agencies that support them. Marketers turn to Chief Marketer for practical ideas and the metrics necessary to implement them right away.

National, Trade/B2B

English

Online/Digital

Outlet metrics

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Global

#1158707

United States

#451643

Business and Consumer Services/Marketing and Advertising

#1712

Traffic sources

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Articles

NewFront Presentations Tout Interactive TV Advertising

5 days ago | chiefmarketer.com | Kaylee Hultgren

Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and consuming TV passively, consumers are being encouraged to interact with ads through QR codes and gamified experiences. Here’s an excerpt from the piece; for the full rundown of NewFronts takeaways, head to AdExchanger. —Nobody seems to want to be in the TV business these days.
Brands on Fire: VP of Marketing at Molson-Coors on Audio Storytelling, Banquet's Gen Z Following and AI Experimentation

5 days ago | chiefmarketer.com | Kaylee Hultgren

Coors Light first engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it was time for a refresh, according to Marcelo Pascoa, Vice President of Marketing at Molson-Coors.
Report: Marketers Lean into Paid Social as Email Remains a Top Channel

1 week ago | chiefmarketer.com | Kaylee Hultgren

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.”There are, however, a few caveats, according to Tim Glomb, VP of digital, content and AI at Wunderkind. On one hand, the data represents a snapshot of time taken in a pre-tariff world.
Four Ways Marketers Can Benefit From the Retail Renaissance

1 week ago | chiefmarketer.com | Kaylee Hultgren

Forget about the so-called retail apocalypse. We’re now amid a retail renaissance, according to Ethan Chernofsky, SVP of Marketing at locations analytics provider Placer.ai. During a session at last month’s POSSIBLE conference in Miami, he argued that the role of brick-and-mortar stores is more important now than it was pre-pandemic. But to understand why—let alone to take advantage of it—requires looking beyond sales per square foot as a measure of retail success.
Coachella Marketing Roundup: 21 Brand Experiences

1 week ago | chiefmarketer.com | Kaylee Hultgren

Editor’s Note: The Coachella Valley Music and Arts Festival last month shined a light on some of the latest trends in experiential marketing. Chief Marketer Network publication Event Marketer explores how 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more. —The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA.
Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment

1 week ago | chiefmarketer.com | Kaylee Hultgren

When it comes to martech, you can have too much of a good thing. And companies that disregard marketing-qualified leads (MQLs) do so at their own peril. Those are two key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report. The findings are based on a February 2025 survey of 534 B2B marketing professionals in the US, Europe, and Asia. When asked what he considered among the most surprising findings, Pipeline360 CMO Matt Hummel doesn’t hesitate.
Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce

1 week ago | chiefmarketer.com | Kaylee Hultgren

Visa Chief Marketing Officer Frank Cooper III envisions a very near future in which AI agents will be doing our shopping for us—from browsing to selection to purchase. And he’s betting on Visa to keep that experience safe and secure, with an assist from expert partners in the AI space, including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung and Stripe.
Acoustic’s 2025 Benchmark Report: Email Marketing Trends and Tips

3 weeks ago | chiefmarketer.com | Kaylee Hultgren

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each customer’s inbox, marketers need to do everything they can to ensure their email marketing efforts pay off.
Taco Bell CMO: Our Fans 'Are the Souls of our Brand’

3 weeks ago | chiefmarketer.com | Kaylee Hultgren

Taco Bell’s brand belongs to its fans, said Chief Marketing Officer Taylor Montgomery at the Shoptalk conference in Las Vegas last month. And to put this principle into action, the brand dedicated the biggest stage in marketing—The Super Bowl—to its fans. In six U.S. markets, Taco Bell set up cameras at its drive-thrus, allowing customers to pose for a chance to be featured in its Big Game commercial.
Theraflu Expands ‘Right to Rest & Recover’ Initiative With New Partnerships

3 weeks ago | chiefmarketer.com | Kaylee Hultgren

Theraflu’s “Right to Rest & Recover” initiative, which advocates for workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include new partners that amplify its mission. Raising awareness of the country’s lack of guaranteed sick pay and of individuals’ workplace rights is still a priority. So is promoting the Right to Rest & Recover fund, which awards micro grants that reimburse the wages of those who take an unpaid sick day.