CLX

Jun 7, 2024 | cxl.com | John Harrison

By structuring their LinkedIn page like a landing page and using tried and tested copywriting techniques Penfriend got a 40% CTR. The author: John Harrison, Co-Founder of Penfriend. The goal: Increase the click-through rate of LinkedIn Company pages. The tactic: Structure your page like a landing page using tried and tested copywriting techniques. The result: a 40% click-through rate. 824 clicks from 2059 visitors.

Jun 4, 2024 | cxl.com | Lidia Vijga

When it comes to startup SEO, you have to think differently than traditional, big-company SEO. This is especially true for bootstrapped startup founders, SEO is one of the most powerful growth channels you can invest in early on. And the earlier you start, the better. First off, organic search is incredibly measurable compared to other marketing tactics. You can predict growth based on your keyword rankings and see exactly how much organic traffic and leads different SEO strategies are driving.

Mar 26, 2024 | cxl.com | Anna Sonnenberg

Email far surpasses other marketing channels for ROI. Even in 2024, every dollar you spend on email marketing can generate an average return of $36. But you won’t see that kind of ROI if no one signs up for your list, reads your emails, or takes you up on your offers. So, how can you make this channel work for your business? Start by tracking relevant key performance indicators (KPIs). Get an overview of email marketing KPIs below, and then upskill with CXL’s Email Marketing Fundamentals course.

Mar 22, 2024 | cxl.com | Anna Sonnenberg

How do you speed up the process of building brand awareness, converting customers, and driving website traffic? Paid media amplifies marketing campaigns and accelerates results—so you can reach marketing goals faster. It’s a key element of any digital strategy. Yet it’s also a broad category with a long list of channels, formats, and tactics. To succeed with paid media, you need to know where to focus your efforts, how to maximize value, and how to balance it with owned and earned media.

Nov 13, 2023 | cxl.com | Mike Arsenault

By repurposing the best-performing newsletters from the past two years into the welcome email flow, Rejoiner increased revenue per new subscriber by 181%. Get more tactics like this straight to your inbox: sign up for the Fast Marketing Newsletter by CXL. The company: Email service provider Rejoiner, working for a health & wellness client. The goal: Increase conversions from the new subscribers welcome email flow.