Smart Insights Blog

We are an online learning platform and publishing resource dedicated to assisting our members in effectively planning, managing, and enhancing their marketing efforts. We offer a range of expert resources, including downloadable templates, comprehensive guides, and interactive tools, ensuring you have the essential knowledge to achieve outstanding results, regardless of your industry or company size. Our mission is to help you increase leads and sales through integrated digital marketing strategies, enabling you to fully leverage the advantages of digital transformation. We take pride in sharing the dynamic possibilities of digital marketing with over 150,000 active members and reaching a monthly audience of more than 500,000 readers.

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Perform gap analysis to boost your SEO

2 weeks ago | smartinsights.com | Dave Chaffey

Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gapsMaking better use of organic search is a cost-effective technique for generating leads and sales that is especially desirable for businesses where there is pressure on media budgets. Gap analysis for SEO is a technique I developed many years ago when Google Search Console data showing the keywords driving visits to your site first became available.
How can AI be used for Digital Marketing Strategy and Planning

2 months ago | smartinsights.com | Dave Chaffey

Using GenAI RAG techniques to support marketing strategy developmentSince I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s essential since digital marketing is complex, and it’s vital that it’s aligned with marketing strategy and not just treated as tactical, as it often is.
AI Marketing Trends in 2025

Jan 15, 2025 | smartinsights.com | Dave Chaffey

6 Trends and the latest practical innovations which will change marketing in the year(s) aheadWe all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow dramatically more in the future since, as we will see, many businesses have been surprisingly slow in adapting and adopting it.
10 Actionable Digital Marketing Trends for 2025

Sep 2, 2024 | smartinsights.com | Dave Chaffey |Gabrielle Wright |Amelia Cooper

Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem to be helpful based on the comments on LinkedIn and when I present them. I hope that's because I try to keep them practical. They’re also a way to keep readers of my books in the loop during the gap between new editions.
How to create a customer experience strategy across the full lifecycle

Jul 2, 2024 | smartinsights.com | Amelia Cooper |Gabrielle Wright |Dave Chaffey

Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROIIn today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. As consumers have more options than ever on where, when, and how to interact with brands, ensuring a consistent and positive digital experience can significantly impact your business's growth and competitiveness.
Integrating the RACE Framework to improve your marketing strategy

Jun 28, 2024 | smartinsights.com | Gabrielle Wright |Dave Chaffey |Amelia Cooper

If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing outAt Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, Convert, and Engage. But of course it's not the only framework that modern marketers are using.
RACE digital marketing strategy example

Jun 14, 2024 | smartinsights.com | Dave Chaffey |Gabrielle Wright |Amelia Cooper

An example of how to structure a digital marketing strategy plus examples from other sectorsWe launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to start when creating a digital marketing strategy. The most popular downloads were templates for structuring a digital marketing strategy.
How to create a marketing campaign plan with ChatGPT [4 steps]

Jun 13, 2024 | smartinsights.com | Gabrielle Wright |Amelia Cooper |Dave Chaffey

Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metricsWe all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're clear on the objectives, but you're you can't align them with any new creative ideas. It's in these moments where the best marketers can stand out by choosing to adapt and improve.
How to create a marketing campaign plan with ChatGPT [6 steps]

Jun 13, 2024 | smartinsights.com | Gabrielle Wright |Amelia Cooper |Dave Chaffey

We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're clear on the objectives, but you're you can't align them with any new creative ideas. It's in these moments where the best marketers can stand out by choosing to adapt and improve. If you've found yourself reading this blog, you're likely already considering using AI to optimize your campaign planning process.
How to use Standard Operating Procedures (SOPs) for marketing

May 2, 2024 | smartinsights.com | Dave Chaffey |Simon Swan

Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical (think E-commerce or B2B rather than consumer brands and smaller businesses). But I believe they are a powerful technique that any business in any market can benefit from. They are particularly useful for agencies and consultants to use when working on client activities.