Craft to Crumb

Avant Food Media has strengthened its reliable presence with its main publication, Commercial Baking. Now, the team is bringing its storytelling skills and strong connections with bakers into the retail market. Craft to Crumb is dedicated to fostering loyalty and engagement, aiming to become a key player in artisan retail baking. It encourages a relaxed yet insightful dialogue with some of the most creative bakers in the industry. This platform emphasizes community, promoting collaboration and the exchange of ideas through genuine channels.

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Articles

Tiff’s Treats dishes out Cookie Pie menu addition

3 weeks ago | crafttocrumb.com | Annie Hollon

PHOTO COURTESY OF TIFF’S TREATS AUSTIN, TX — Tiff’s Treats, best known for its cookie delivery service, is growing its flagship baked goods to new sizes with the addition of Cookie Pies to its menu. The 6-inch, deep-dish cookie is available in four flavors — Chocolate Chip, Double Chocolate Chip, Snickerdoodle and Birthday Confetti — and is designed to be shared. “There’s that classic saying of ‘sharing is caring,’ and baking cookies, in my experience, is the best way to show someone you...
Baked by Melissa, Good Culture celebrate cottage cheese craze

3 weeks ago | crafttocrumb.com | Maddie Lambert

PHOTO COURTESY OF GOOD CULTURE NEW YORK — Cultured foods brand Good Culture is taking the online craze for cottage cheese to new heights by partnering with Baked by Melissa on a product for its first-ever pop-up in New York to bring customer favorite ingredient staples to the forefront. The partnership spawned the launch of a limited-edition Cottage Cookie Crunch cupcake, available at all Baked by Melissa brick-and-mortar stores and on the bakery brand’s website June 9-13. The partnership...
IDDBA 2025 announces Cake’d Challenge Awards winner

3 weeks ago | crafttocrumb.com | Maddie Lambert

GRAPHIC COLLAGE AND IMAGES BY AVANT FOOD MEDIA NEW ORLEANS — The International Dairy Deli Bakery Association (IDDBA)’s annual Cake’d Challenge came to a close on June 3 with an award ceremony at the 2025 conference in New Orleans. Held on the What’s in Store Live (WISL) stage, four cake decorators from IDDBA member retailers were tasked with creating showstopping cakes using mystery ingredients provided by WISL sponsors. The four finalists included: Lisa Dowling | Market of Choice Sara...
Three June learning opportunities from RBA

3 weeks ago | crafttocrumb.com | Annie Hollon

GRAPHIC COLLAGE BY AVANT FOOD MEDIA WESTLAKE, OH — To mark the turn of the season, the Retail Bakers of America (RBA) announced three education opportunities set to take place this month. The mix of virtual and in-person learning opportunities offers members a chance to engage in various ways on myriad topics. From Surplus to Sales: The Smart Baker’s Approach to Food Waste June 10 | 1-2 p.m. ET Chef Kristin Egan, CMB, will lead a webinar on practical, small changes bakeries can make to reduce...
Rich Products, Bailey’s collab on dessert solutions

3 weeks ago | crafttocrumb.com | Maddie Lambert

GRAPHIC COLLAGE BY AVANT FOOD MEDIA BUFFALO, NY — Global, family-owned baking company Rich Products (Rich’s) is debuting a new partnership with Irish whiskey brand Baileys at the upcoming International Dairy Deli Bakery Association (IDDBA) conference, set to take place June 1-3 in New Orleans. Rich’s will give IDDBA attendees a first look at the custom lineup, which includes an assortment of dessert solutions made with Bailey’s Irish Cream. Attendees will also experience live product...
Shipley Do-Nuts celebrates National Donut Day with freebies

1 month ago | crafttocrumb.com | Maddie Lambert

GRAPHIC COLLAGE BY AVANT FOOD MEDIA HOUSTON — As one of the nation’s oldest and largest donut brands, Shipley Do-Nuts is celebrating National Donut Day with an entire month of freebie Fridays. “After nearly nine decades of making life delicious, we think donuts deserve more than just one day,” said Laurie Curtis, senior VP of marketing at Shipley Do-Nuts. “So, we are making summer even sweeter with a National Donut Month full of freebies.” Kicking off June 6th with a free glazed donut with...
History and flavor find common ground at Gusto Bread

1 month ago | crafttocrumb.com | Annie Hollon

PHOTO CREDIT: LORENA CARO PHOTOGRAPHY LONG BEACH, CA — Since the Outstanding Bakery category was first introduced in 2023, the James Beard Foundation has elevated a select cohort of bakeries, such as Yoli Tortilleria and ZU Bakery, from across the US and its territories. Gusto Bread in Long Beach, CA, is one of the few businesses — and the only panadería — to be shortlisted for the Outstanding Bakery category in back-to-back years. “To be recognized on a national level and highlighted in this...
Matisse front and center in Laduree’s latest drop

1 month ago | crafttocrumb.com | Maddie Lambert

PHOTO COURTESY OF LADUREE NEW YORK — Renowned pastry house Laduree is continuing its series of artistic collaborations with its latest partnership. The bakery teamed up with Maison Matisse to unveil new treats and brand packaging, decorated with vibrant hues reminiscent of the summer season. Drawing inspiration from Matisse’s La Perruche et la Sirène, the design dives into the intensity of color and energy of its contrasts. The 12-count macaron box features the artist’s signature cutouts in...
Summer flavors shine in Voodoo Doughnut collection

1 month ago | crafttocrumb.com | Annie Hollon

PHOTO COURTESY OF VOODOO DOUGHNUT PORTLAND, OR — The turn of the season brings longer days, higher temperatures and a new limited-time collection from Voodoo Doughnut. The brand announced a special Summer Haze Half Dozen, featuring a mix of seasonal offerings and customer favorites. This lineup includes: Strawberry Shortcake: A round donut with strawberry fluff, vanilla icing and strawberry shortcake cookie crumbles. Lemon Sunshine: A tart lemon-filled donut covered in powdered sugar. Homer:...
Four global consumer trends bakers should heed

1 month ago | crafttocrumb.com | Annie Hollon

JACKSON, MI — Global bakery and ingredient supplier Dawn Foods continues its baking industry trend insights but in a new way. The company debuted the global and European insights in “Dawn Global Bakery Trends,” a collection of data-driven insights that offer bakers a resource to stay ahead of consumer interests, during this year’s iba, held May 18-22 in Dusseldorf, Germany. North America-focused insights will be unveiled at the International Baking Industry Exposition, set for Sept.