Maddie Lambert

Associate Editor at Commercial Baking

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Articles

Kodiak expands portfolio with two new products

3 weeks ago | commercialbaking.com | Maddie Lambert

PARK CITY, UT — Kodiak, best known for its protein-packed portfolio, launched two new products: Frozen Breakfast Sandwiches and Trail Bars. The launches expand Kodiak’s market presence with more on-the-go snacks and open the door to breakfast sandwiches, an all-new category for the brand. “Kodiak has always been about fueling adventure with real, nourishing food that tastes great and powers your day,” said Valerie Oswalt, CEO of Kodiak.
Baked by Melissa, Good Culture celebrate cottage cheese craze

3 weeks ago | crafttocrumb.com | Maddie Lambert

PHOTO COURTESY OF GOOD CULTURE NEW YORK — Cultured foods brand Good Culture is taking the online craze for cottage cheese to new heights by partnering with Baked by Melissa on a product for its first-ever pop-up in New York to bring customer favorite ingredient staples to the forefront. The partnership spawned the launch of a limited-edition Cottage Cookie Crunch cupcake, available at all Baked by Melissa brick-and-mortar stores and on the bakery brand’s website June 9-13. The partnership...
IDDBA 2025 announces Cake’d Challenge Awards winner

3 weeks ago | crafttocrumb.com | Maddie Lambert

GRAPHIC COLLAGE AND IMAGES BY AVANT FOOD MEDIA NEW ORLEANS — The International Dairy Deli Bakery Association (IDDBA)’s annual Cake’d Challenge came to a close on June 3 with an award ceremony at the 2025 conference in New Orleans. Held on the What’s in Store Live (WISL) stage, four cake decorators from IDDBA member retailers were tasked with creating showstopping cakes using mystery ingredients provided by WISL sponsors. The four finalists included: Lisa Dowling | Market of Choice Sara...
Three ways commercial bakers can innovate in cookies

3 weeks ago | commercialbaking.com | Maddie Lambert

NEW ORLEANS — Cookies have earned their spot as one of the most popular dessert options around the globe, but innovation for flavors and decorations is putting a whole new spin on the staple.
Joyfull Bakery debuts new product line, rebrand initiative

3 weeks ago | commercialbaking.com | Maddie Lambert

SAN FRANCISCO — Joyfull Bakery, a brand under the Raison D’etre Bakery umbrella known for its artisan baked goods, announced a rebrand initiative alongside a new line of oven-baked snacks. The rebranding introduces an aesthetic that reflects the brand’s artisan baking heritage to its packaging. It also includes the release of a new 2.2-ounce cracker line featuring five flavors: Original Parmesan, Five Seed, Cracked Pepper, Pretzel Crunch and Cheddar.
A balancing act: How consumers shop with purpose

3 weeks ago | commercialbaking.com | Maddie Lambert

NEW ORLEANS — When consumers shop, they maintain a certain equilibrium, combining personal preferences with price comparisons as they navigate grocery store aisles. Sarah Weise, CEO of market research firm BIXA, explored the core of this decision-making and shared the results during the general session at IDDBA 2025, held June 1-3 in New Orleans. The results showed that consumers consistently balance convenience, quality, price, sustainability and flavor preferences.
Rich Products, Bailey’s collab on dessert solutions

3 weeks ago | crafttocrumb.com | Maddie Lambert

GRAPHIC COLLAGE BY AVANT FOOD MEDIA BUFFALO, NY — Global, family-owned baking company Rich Products (Rich’s) is debuting a new partnership with Irish whiskey brand Baileys at the upcoming International Dairy Deli Bakery Association (IDDBA) conference, set to take place June 1-3 in New Orleans. Rich’s will give IDDBA attendees a first look at the custom lineup, which includes an assortment of dessert solutions made with Bailey’s Irish Cream. Attendees will also experience live product...
How Lexington Bakes raises the bar for organic treats

4 weeks ago | commercialbaking.com | Maddie Lambert

KANSAS CITY, MO — “Treat yo’ self” may have been coined by the popular sitcom Parks and Recreation, but the phrase has become more than just a comical tagline. The concept is now part of everyday consumer language, and more significantly, often used to permit indulgent snacking. Los Angeles-based Lexington Bakes (LXB) started as an Instagram post showing off homemade organic brownies, and it turned into a brand that had demand before it even had a name.
Catalina Snacks launches national campaign

4 weeks ago | commercialbaking.com | Maddie Lambert

INDIANAPOLIS — Better-for-you snack manufacturer Catalina Snacks launched its first-ever national advertising campaign — “The Bright Side of Better” — which includes video and curated graphics produced by the brand’s creative agency. The campaign launches on the heels of the brand’s recent packaging revamp.
Shipley Do-Nuts celebrates National Donut Day with freebies

4 weeks ago | crafttocrumb.com | Maddie Lambert

GRAPHIC COLLAGE BY AVANT FOOD MEDIA HOUSTON — As one of the nation’s oldest and largest donut brands, Shipley Do-Nuts is celebrating National Donut Day with an entire month of freebie Fridays. “After nearly nine decades of making life delicious, we think donuts deserve more than just one day,” said Laurie Curtis, senior VP of marketing at Shipley Do-Nuts. “So, we are making summer even sweeter with a National Donut Month full of freebies.” Kicking off June 6th with a free glazed donut with...