Charlene Weisler
Freelance Columnist at MediaPost
Freelance Columnist at Media Village
Freelance Columnist at Cynopsis Media
writer for @MediaVillageCom, @weislermedia,
Articles
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Jun 27, 2024 |
mediapost.com | Charlene Weisler
While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
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Jun 5, 2024 |
mediavillage.com | Charlene Weisler
The secret to compelling advertising is an ongoing project but, thanks to advanced research techniques, it is possible to more fully understand which ad experiences best engage viewers. FreeWheel has developed such a technique in partnership with MediaScience, in order to develop custom research studies to glean insights to improve the quality of ad experiences through FreeWheel's Viewer Experience Lab.
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May 30, 2024 |
mediavillage.com | Charlene Weisler
The holy grail of advertising effectiveness is capturing viewer attention and by doing so, facilitating the consumer journey outcome. For Screenvision Media, attention measurement in cinema has resulted in a recently released Media Attention study that offers compelling insights into the effectiveness of ads in the cinema environment and positive advertising outcomes.
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May 7, 2024 |
mediavillage.com | Charlene Weisler
Trying to get your finger on the pulse of video, much less to define it, is an ongoing exercise. Enter Involved Media, a global full-service indie media agency, and their Connected Audience Spring 2024 Report: CTV. The study, fielded earlier this year, examines the state of streaming. Tess Erickson, Director, Strategy and Research with Involved Media, explained that this study, the first for the agency, is slated to become a regular series across an expanded geography.
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Apr 26, 2024 |
mediapost.com | Charlene Weisler
by Charlene Weisler , Op-Ed Contributor, 58 minutes agoUpfronts are continuing to evolve at an ever increasing pace. I sat down with Todd Reinhart, partner & co-founder of DeadLizard, to get his take. Charlene Weisler: What do you see asthe evolution of upfronts over the past decade? Todd Reinhart: There have been many changes in the media landscape in the past decade, making analysis of the evolution complex.
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The Rise Of Server-Side Ad Insertion: Q&A With Penthera's Scott Halpert https://t.co/4TRjX2WHFP
Kantar Looks at the Midterms and Political Ad Spend for 2022 https://t.co/aR0lxwM3zU via @MediaVillageCom
Media executive Rob Frydlewicz uses #NationalWeatherService data to track NYC weather patterns. With increased interest in climate change, his work is proving to be prescient. @nycWeatherGuy https://t.co/6KIEJnr7Gq via @MediaVillageCom