Digital Dealer

Digital Dealer

Dealer Magazine is the leading publication for owners of franchised automotive dealerships. It reaches a wide audience, from small single-location dealers to large multi-dealership groups and publicly traded companies. Besides the printed magazine, subscribers can access the content online in a digital format, and each month's highlights are featured in our e-newsletter.

National, Trade/B2B
English
Magazine

Outlet metrics

Domain Authority
47
Ranking

Global

#1605356

United States

#719439

Vehicles/Automotive Industry

#6264

Traffic sources
Monthly visitors

Articles

  • 1 month ago | digitaldealer.com | James Hickey

    At DigitalDealer.com, we are frequently asked if we accept articles from outside contributors. The short answer is “Yes, we do.”The longer response is that we have certain criteria for what is submitted. When it comes to news stories, we prefer to write our articles in-house or cross-post them from other Emerald publications. That allows us to maintain editorial quality and journalistic integrity.

  • 1 month ago | digitaldealer.com | James Hickey

    Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are more likely to visit your showroom, engage with your offers, and choose you over competitors. A well-established brand doesn’t just blend in with the competition—it becomes the go-to choice, standing out and driving online and in-person engagement.

  • 1 month ago | digitaldealer.com | James Hickey

    Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is pivotal across industries, particularly automotive sales, where personalized customer experiences significantly influence brand loyalty and purchasing decisions. For example, a study found that 74% of car owners were swayed by the personalized experiences offered during their vehicle purchases, impacting their future brand choices.

  • 1 month ago | digitaldealer.com | James Hickey

    In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the use of generative AI techniques, including deepfakes, to create counterfeit documents.

  • 1 month ago | digitaldealer.com | James Hickey

    With registration opening up today for Digital Dealer Conference and Expo 2025, we want to detail the exciting changes made for the show this year. #DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together.

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