Digital Dealer

Dealer Magazine is the leading publication for owners of franchised automotive dealerships. It reaches a wide audience, from small single-location dealers to large multi-dealership groups and publicly traded companies. Besides the printed magazine, subscribers can access the content online in a digital format, and each month's highlights are featured in our e-newsletter.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#1488160

United States

#512316

Vehicles/Automotive Industry

#4991

Traffic sources

Monthly visitors

Articles

How to Contribute a Guest Article to Digital Dealer

1 month ago | digitaldealer.com | James Hickey

At DigitalDealer.com, we are frequently asked if we accept articles from outside contributors. The short answer is “Yes, we do.”The longer response is that we have certain criteria for what is submitted. When it comes to news stories, we prefer to write our articles in-house or cross-post them from other Emerald publications. That allows us to maintain editorial quality and journalistic integrity.
Strategies for Increasing Dealership Brand Awareness

1 month ago | digitaldealer.com | James Hickey

Brand awareness is the backbone of a dealership’s success. When customers recognize and trust your brand, they are more likely to visit your showroom, engage with your offers, and choose you over competitors. A well-established brand doesn’t just blend in with the competition—it becomes the go-to choice, standing out and driving online and in-person engagement.
Driving Loyalty: The Power of Personalization in Automotive Sales

2 months ago | digitaldealer.com | James Hickey

Personalization in marketing means tailoring every interaction to meet each customer’s unique needs and preferences. This approach is pivotal across industries, particularly automotive sales, where personalized customer experiences significantly influence brand loyalty and purchasing decisions. For example, a study found that 74% of car owners were swayed by the personalized experiences offered during their vehicle purchases, impacting their future brand choices.
The Looming Threat of Deepfakes: A New Era of Auto & Financial Fraud | Digital Dealer

2 months ago | digitaldealer.com | James Hickey

In recent years, while artificial intelligence (AI) has empowered dealers and lenders to enhance their businesses, it has also provided fraudsters with sophisticated tools to perpetrate financial fraud. One of the most concerning developments is the use of generative AI techniques, including deepfakes, to create counterfeit documents.
Digital Dealer Conference and Expo 2025 Registration is Open—Let’s Talk About the Changes to #DDCE25 | Digital Dealer

2 months ago | digitaldealer.com | James Hickey

With registration opening up today for Digital Dealer Conference and Expo 2025, we want to detail the exciting changes made for the show this year. #DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together.
Enhancing Customer Communication in Car Dealership

2 months ago | digitaldealer.com | James Hickey

By: Sean Toussi, CEO & co-founder of Glo3D.com Communication is the currency of trust in any business, but especially in car dealerships, where the quality of interactions can directly influence a customer’s purchase decision. Customers expect honesty and clarity in both face-to-face engagements and across all communication channels, including emails, texts, phone calls, and social media.
Scenes from DealerPoint 2025

2 months ago | digitaldealer.com | James Hickey

DealerPoint returned to the Hyatt Regency Grand Cypress Resort in Orlando, FL on April 9-11 and hosted dealership attendees and vendors for a VIP networking experience. Attendees were treated to 1:1 private meetings and boardroom presentations to help build long-term relationships for both Dealer Executives and Solution Providers.
Tom Gill Buick GMC, Hastings Chrysler Dodge Jeep Ram, Golling Automotive Group: Dealership Deals

2 months ago | digitaldealer.com | James Hickey

Fiehrer Buick GMC in Hamilton, OH, has been sold to Tom Gill in a deal brokered by Performance Brokerage Services. Fiehrer Buick GMC has been serving the community since 1932. Performance’s Mark Shackelford, Sr. has worked Tom and Dan Fiehrer for thew past two years ago, exploring the possibility of acquiring additional dealerships and what the process of divesting his dealership might look like.
Rethinking the Money: Smarter Vehicle Appraisals

2 months ago | digitaldealer.com | James Hickey

As used vehicle margins tighten, the spotlight is squarely on appraisals. Getting the money right at this stage has never been more important—or possible thanks to the data-rich environment dealers now operate in. Dealership leaders have long sought enhanced data to improve performance—particularly in the trade-in and appraisal process. Historically, tools like Look-to-Book and missed trade-in reports offered limited insight and peace of mind but rarely told the full story.
Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers

2 months ago | digitaldealer.com | David Charles Boice |James Hickey

Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS). But in an age of constant consumer movement—brand switching, changing addresses, or even dropping out of the market entirely—this approach leaves a massive gap. In fact, I’ve found that more than half of a typical dealership’s DMS records are no longer relevant for active marketing.