Digital Dealer

Dealer Magazine is the leading publication for owners of franchised automotive dealerships. It reaches a wide audience, from small single-location dealers to large multi-dealership groups and publicly traded companies. Besides the printed magazine, subscribers can access the content online in a digital format, and each month's highlights are featured in our e-newsletter.

National, Trade/B2B

English

Magazine

Outlet metrics

Domain Authority

Ranking

Global

#1605356

United States

#719439

Vehicles/Automotive Industry

#6264

Traffic sources

Monthly visitors

Articles

Scenes from DealerPoint 2025

1 week ago | digitaldealer.com | James Hickey

DealerPoint returned to the Hyatt Regency Grand Cypress Resort in Orlando, FL on April 9-11 and hosted dealership attendees and vendors for a VIP networking experience. Attendees were treated to 1:1 private meetings and boardroom presentations to help build long-term relationships for both Dealer Executives and Solution Providers.
Tom Gill Buick GMC, Hastings Chrysler Dodge Jeep Ram, Golling Automotive Group: Dealership Deals

1 week ago | digitaldealer.com | James Hickey

Fiehrer Buick GMC in Hamilton, OH, has been sold to Tom Gill in a deal brokered by Performance Brokerage Services. Fiehrer Buick GMC has been serving the community since 1932. Performance’s Mark Shackelford, Sr. has worked Tom and Dan Fiehrer for thew past two years ago, exploring the possibility of acquiring additional dealerships and what the process of divesting his dealership might look like.
Rethinking the Money: Smarter Vehicle Appraisals

1 week ago | digitaldealer.com | James Hickey

As used vehicle margins tighten, the spotlight is squarely on appraisals. Getting the money right at this stage has never been more important—or possible thanks to the data-rich environment dealers now operate in. Dealership leaders have long sought enhanced data to improve performance—particularly in the trade-in and appraisal process. Historically, tools like Look-to-Book and missed trade-in reports offered limited insight and peace of mind but rarely told the full story.
Your Dealership Marketing Is Being Wasted. It’s Time to Reinvent How You Target the Right Customers

2 weeks ago | digitaldealer.com | David Charles Boice |James Hickey

Dealership marketing has traditionally relied on whatever data was readily available, usually from a Dealer Management System (DMS). But in an age of constant consumer movement—brand switching, changing addresses, or even dropping out of the market entirely—this approach leaves a massive gap. In fact, I’ve found that more than half of a typical dealership’s DMS records are no longer relevant for active marketing.
Last Day to Submit Speaker Proposals for DDCE2025

2 weeks ago | digitaldealer.com | James Hickey

Today is the last day for speaker proposal submissions for the upcoming Digital Dealer Conference & Expo. The deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 2, 2025. Please follow this link to complete the submission form. Digital Dealer invites interested speakers to submit a speaking proposal during our call for proposals.
AutoNation, Campbell CDJR-F, Pugmire Ford, Havana Ford: Dealership Deals

2 weeks ago | digitaldealer.com | James Hickey

AutoNation has acquired Groove Ford and Groove Mazda, rebranded to now operate under the names AutoNation Ford Arapahoe and AutoNation Mazda Arapahoe. In 2024, the stores sold nearly 5,000 new and used vehicles with approximately $219M in annual revenue. Both stores are located in Englewood, CO, and mark the first AutoNation Mazda and second AutoNation Ford in the state.
TikTok’s Marketing Challenges: A Guide for Dealerships

2 weeks ago | digitaldealer.com | Sean Toussi |James Hickey

When it comes to digital marketing for car dealerships, TikTok is often pointed out as the next big platform that dealers should start paying attention to. But because it’s so new and different, it has left many dealers confused. However, this fresh platform can be a real game-changer for boosting dealership sales and revenue if used right. The key is first to identify the challenges and nuances that such new platforms present and then address them effectively.
DDCE2025 Speaker Proposals Due This Friday

2 weeks ago | digitaldealer.com | James Hickey

There are two days lefts for call for proposals for the upcoming Digital Dealer Conference & Expo. The deadline to submit a proposal #DDCE2025 is April 11, 2025. Accepted speakers will be notified on May 2, 2025. Please follow this link to complete the submission form. Digital Dealer invites interested speakers to submit a speaking proposal during our call for proposals.
Amazon Eyeing Used Car Market with Hyundai Partners

2 weeks ago | digitaldealer.com | James Hickey

Just a few months after kicking off its sales program with dealerships across the U.S., Amazon is already eyeing expansion into the used cars market. During an interview on the Automotive News Daily Drive podcast, Fan Jin, director and general manager of Amazon Autos, said that the next step in their partnership with Hyundai deals is adding used inventory for dealers. “It is really our next biggest milestone here…were getting into used cars soon,” said Jin.
Modernizing Inventory Management: How Machines Can Outperform Human Dealers

2 weeks ago | digitaldealer.com | James Hickey

As the automotive dealership industry has long relied on human intuition and historical sales data to guide inventory management decisions, dealers continue to face a constant balancing act: having the right mix of vehicles to meet customer demand without overstocking models that might sit unsold for months. Traditionally, dealers have relied on experience, gut instincts, and past sales performance to determine which vehicles to order, how to price them, and when to move them off the lot.