Direct Selling News

Direct Selling News is the leading trade magazine tailored for professionals, executives, and influencers in the direct selling and network marketing sectors.

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Articles

A New Era of Concierge Wellness

3 weeks ago | directsellingnews.com | Sarah Paulk

At the ten-year milestone, many companies are looking for a way to reinvent themselves. This is where Prüvit found itself, ten years old, with $336 million in sales (2023). The company had significant positive momentum in its international markets, particularly Italy, Germany and Portugal, but domestically, sales had plateaued.
March/April 2025: Favikon, Inner Excellence and more!

1 month ago | directsellingnews.com | Mel Robbins |Mustafa Suleyman |Bill Caskey |Bryan Neale

Alex from the Rock/Shutterstock.com Everything we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead. Audio Book / The Let Them TheoryBy Mel RobbinsOften, your feelings of frustration stem from the power you give to other people. Bestselling author Mel Robbins solves these issues with two simple words: Let Them.
Neora’s New Roadmap

1 month ago | directsellingnews.com | Sarah Paulk

Rawpixel/shutterstock.com Direct selling—like many other industries—has had to quickly adapt to a new normal these past five years. A global pandemic, skyrocketing inflation and a work-from-home movement have created disruption in the economy. Factor in the recent exits of brands like Beachbody, Seint, Color Street, Rodan + Fields and Beautycounter, and it would be natural to assume that the industry is experiencing unprecedented pressure.
Hugh & Grace: How Personal Trials Became a Professional Triumph

1 month ago | directsellingnews.com | Chelsea Hughes

Founded | 2021Headquarters | Los Angeles, CaliforniaTop Executives | Ben & Sara Jensen / Co-Founders & Co-CEOsProduct Category | Health & WellnessWhen Ben and Sara Jensen decided to start their family, they could never have predicted the tumultuous path ahead. The young couple struggled for 14 years with unexplained infertility. Even with the support of world-renowned specialists across various medical fields and numerous IVF rounds, nothing ever worked.
The Super Patch Company: Driven by Data, Destined to Grow.

2 months ago | directsellingnews.com | Sarah Paulk

Launched | 2023Headquarters | CanadaProducts | Health & WellnessTop Executive | Jay Dhaliwal / Founder & CEOThe Super Patch Company Founder Jay Dhaliwal only greenlights products he knows the market wants. A career running sales operations for powerhouse corporations within the software space taught him how to identify these golden opportunities.
Jan/Feb 2025: CapCut, Artlist Trends Report and more!

Jan 3, 2025 | directsellingnews.com | Chelsea Hughes

Alex from the Rock/Shutterstock.com Everything we think you (and your field) should be reading, listening to and utilizing in order to stay engaged, informed and one step ahead. Book / Digital Minimalism: Choosing a Focused Life in a Noisy WorldBy Cal NewportDigital addiction is real—and getting worse all the time.
The New LATAM Strategy

Jan 1, 2025 | directsellingnews.com | Sarah Paulk

By recent census numbers, the Latino population now encompasses 19 percent of the total US population and 26 percent of all children living in the US. By 2030, this number is expected to increase, representing one in five workers in the US. The Latin American (LATAM) market is a dynamic and growing category of consumers and entrepreneurs who are now one of the strongest growth drivers for companies both domestically and internationally.
Through the Lens

Dec 27, 2024 | directsellingnews.com | David Lee

GOOGLE LENS HAS INTRODUCED SEVERAL FEATURES that businesses can leverage to enhance marketing strategies, product research and customer engagement. According to Wired, Google Lens produces 20 billion visual searches a month. These AI-powered tools transform how consumers interact with products, bridging the gap between the physical and digital worlds. The “multimodal” approach means users can search with video, images and voice inputs.
Experiencing the Difference

Dec 20, 2024 | directsellingnews.com | David Lee

Experiential retail is transforming the way brands interact with consumers, offering immersive and engaging in-store experiences that go beyond traditional shopping. As ecommerce continues to grow, many physical stores are evolving into more than just a place to shop and offering experiences that create an emotional connection between the customer and the brand.
A Little Push - Direct Selling News

Nov 22, 2024 | directsellingnews.com | David Lee

BRO.vector/shutterstock.com Push notifications have become a powerful tool for businesses and marketers to distinguish their apps and increase customer engagement. With mobile usage on the rise, push notifications offer an opportunity for direct selling companies and distributors to drive user retention and re-engagement. However, the effectiveness of push notifications depends heavily on personalization and timing. When done right, they can significantly enhance engagement.