Electronic Beats

Since the year 2000, Deutsche Telekom has been a pioneer in global music and lifestyle content marketing with its initiative, Electronic Beats. What began as a music marketing program has evolved to highlight the strong relationship between music and various lifestyle sectors, including design, technology, fashion, and art. Electronic Beats showcases creativity and cutting-edge content that resonates with the youthful, forward-thinking audience of digital natives and urban trendsetters aged 18 to 34. The program boasts a dynamic media portfolio. The website, Electronicbeats.net, features high-quality journalism with a mix of both short articles and in-depth pieces. Through EB.TV and EB Radio, fans can enjoy exclusive interviews, curated DJ mixes, concert videos, live streams, and more, spotlighting both established artists and emerging talents in the electronic music scene. Access to EB.TV and EB Radio is available via Electronicbeats.net, as well as on EB’s Mixcloud and YouTube channels. Operating in all Telekom markets, Electronic Beats also organizes its own series of festivals and live events across Europe, creating unforgettable music and lifestyle experiences while promoting innovative Telekom products and services.