Fashion Network India

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Articles

‘Businesses living with old notions will have to change, demi fine jewellery here to stay’: Shraddha Kapoor

1 week ago | in.fashionnetwork.com | Maverick Martins

Amol Patwari and Pallavi Mohadikar launched Palmonas as a modern style jewellery brand and onboarded Bollywood actor Shraddha Kapoor as a co-founder in 2023. With a strong customer base comprising of Gen Z & millennial Indians, it aims to make premium jewellery more affordable and sustainable.
Virgio launches ‘Beyond the Curve’ collection with Anjali Anand

1 week ago | in.fashionnetwork.com | Maverick Martins

Virgio, a sustainable fashion brand has collaborated with actor Anjali Anand to launch ‘Beyond the Curve’, a first-of-its-kind, invite-only fashion line for curvy women. The line includes on-trend fashion with sizes above XL on an invite-only model which ensures thoughtful production, avoids overstock and waste. Commenting on the launch, Amar Nagaram, founder CEO of Virgio in a statement said, “Beyond the Curve was born from listening — to every woman who’s ever felt ignored by the rack.
Malabar Gold expands presence in Canada with store in British Columbia

1 week ago | in.fashionnetwork.com | Maverick Martins

Malabar Gold & Diamonds has strengthened its retail presence in Canada with the opening of its second showroom at Surrey, British Columbia. The store located at Payal Business Centre in Surrey showcases an exclusively curated collection of over 20,000 jewellery designs across exclusive brands from Malabar Gold. Malabar Gold plans to further expand its presence in the Canadian market by opening stores in Ajax, Calgary, Vancouver, and Montreal.
Okie Global launches express commerce platform Jam Now

1 week ago | in.fashionnetwork.com | Maverick Martins

Okie Global, an international e-commerce and distribution group has launched an express commerce platform ‘Jam Now’ focused on delivering Indian products to consumers in the UAE within 2 to 24 hours. With this platform, Okie Global aims to create retail connection between Indian direct-to-consumer (D2C) brands and global buyers. Jam Now will offer Made-in-India products across fashion, wellness, skincare, food, and electronics.
Footwear brand Pair-ie Tales launches in India

1 week ago | in.fashionnetwork.com | Maverick Martins

Pair-ie Tales, a new-age women’s footwear brand has entered the Indian lifestyle and fashion segment with its maiden footwear range. The brand claims that every pair is crafted using premium faux leather, breathable linings, and ethically sourced components, reinforcing its commitment to cruelty-free, sustainable fashion.
Myntra launches M-Now in Delhi-NCR, Mumbai

1 week ago | in.fashionnetwork.com | Maverick Martins

E-commerce platform Myntra has expanded its M-Now delivery service to Delhi-NCR and Mumbai after its successful launch in Bengaluru. With this, M-Now offers services across all three major metros backed by its growing network of over 40 dark stores. Myntra claims that in the last quarter, M-Now has grown to 2X in terms of orders per day with fashion categories growing faster.
Tira expands presence with store in Chandigarh

1 week ago | in.fashionnetwork.com | Maverick Martins

Reliance Retail’s beauty retailer Tira has strengthened its retail presence in north India with the opening of its first store in Chandigarh. The new store is located at Elante Mall was launched with a bike rally that saw participation by bikers and beauty influencers from the city. The store houses a curated mix of prestigious global names and homegrown Indian beauty brands, offering a diverse assortment across makeup, skincare, haircare, wellness, and fragrance categories.
G-Shock launches ‘Rise Above the Shocks’ campaign with Vicky Kaushal

1 week ago | in.fashionnetwork.com | Maverick Martins

G-Shock, a watch brand from Casio has launched a new campaign with their brand ambassador actor Vicky Kaushal with the message ‘Rise Above the Shocks’. Through the campaign, the brand will showcase its designs that include the DW-5000R, GA-2100, DW-5600, and GA-110. Through this campaign, the brand aims to widen its reach by connecting with India’s Gen Z and millennial audiences.
Flipkart achieves 100-hour beauty live commerce marathon with 140 brands

1 week ago | in.fashionnetwork.com | Maverick Martins

Flipkart, India’s homegrown e-commerce marketplace claims to have completed a 100-hour uninterrupted beauty live commerce marathon bringing together over 140 beauty brands. The event saw participation by over 40 guest influencers with100K viewers engaging during Flipkart’s flagship event, Glam Up Fest 2025. Celebrities and influencers like Tamannaah Bhatia, Ankush Bhaguna and Aoora featured during the live stream on the Flipkart app.
Dabur India expands portfolio to enter nutraceutical category with ‘Siens’

1 week ago | in.fashionnetwork.com | Maverick Martins

Dabur India has expanded its product portfolio by entering the nutraceutical category with the launch of its new brand ‘Siens’. Siens will focus on three categories that include beauty skin health, daily wellness, and gut health. It will have tablets, soft gels and gummies under its portfolio. Dabur claims that all Siens products are manufactured using high-quality ingredients sourced from globally reputed suppliers and produced in certified facilities.