Forrester Blog

Forrester stands out as a leading research and advisory firm worldwide. We assist leaders in various sectors, including technology, customer experience, digital, marketing, sales, and product management, by emphasizing the importance of customer focus to drive growth. With Forrester’s exclusive research, consulting services, and events, global leaders are encouraged to take bold actions in their roles. We help them adapt to changes and prioritize their customers in their leadership, strategy, and operations. Our distinct insights are based on extensive annual surveys from over 700,000 consumers, business executives, and tech leaders around the globe. We utilize rigorous research methods, such as Forrester Wave™ evaluations, along with 70 million real-time feedback votes and the collective knowledge of our clients.