Salesforce+

1 week ago | salesforce.com | Conrad Quilty-Harper

Artificial intelligence (AI) and AI agents, systems that can perform tasks autonomously, are rapidly becoming a vital part of the modern worker’s toolkit. Yet research suggests that many workers worry or even feel guilty about using AI. A recent Slack survey of 17,000 desk workers found that although the vast majority (76%) say they want to become an AI expert, nearly half (48%) say they would feel uncomfortable admitting to their boss that they use it for common workplace tasks.

2 weeks ago | salesforce.com | Ron Pereira

Better, faster, and cheaper. Marketing leaders’ goals haven’t changed, but they’re now being driven by the surge of AI and agents. They aren’t being asked to do new things – they’re evaluating whether they can be done differently. Specifically, how can their teams be even more efficient? Agentic marketing automation can help by doing critical work needed to get results across complex workstreams.

3 weeks ago | salesforce.com | Erin Hueffner

You know those delicious samples you snack on while shopping at warehouse clubs? And when the samples are so good that you decide — without prompting — to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales.

3 weeks ago | salesforce.com | Erin Hueffner

Sales motivation can make the difference between a company growing or stagnating. Your offering can have all the competitive advantages in the world, and your team can be trained in all the best scripts and techniques, but it’s your sales team’s willpower that gets them to dial, email, and message their leads. Consider the stats: 67% of sales reps don’t expect to meet quota this year, and 84% missed it last year.

1 month ago | salesforce.com | Noah Kravitz

Small and medium-sized businesses (SMBs) are like plants — they need nurturing, care, and attention. You want them to grow big and strong. Scalability is like giving your plant the right tools to grow, even if you don’t have a giant garden and fancy tools, like say, big competitors. It means using smart systems and tools that can handle more customers and information as your business grows. For SMBs, growing is about being flexible and using what you have in the best way.