-
1 week ago | 
imd.org | Jenny Darroch
Welcome to your Quiz: What are the pitfalls of marketing to women? 1. In 2012 biro manufacturer Bic infamously launched a marketing campaign aimed at women. Why did it fail so badly? a.
-
1 week ago | 
imd.org | Buhle Luvuno
China's technology sector leads global innovation with AI, semiconductor growth, and strategic diversification. R&D investments fuel success amid regulatory challenges.
-
2 weeks ago | 
imd.org
Learn how to build a successful digital transformation strategy, leverage new technologies, and optimize business processes for growth with these 21 tips.
-
2 weeks ago | 
imd.org | Tomoko Yokoi
Learn Brain CircuitsJoin us for daily exercises focusing on issues from team building to developing an actionable sustainability plan to personal development. Go on - they only take five minutes. Read more Explore LeadershipWhat makes a great leader? Do you need charisma? How do you inspire your team? Our experts offer actionable insights through first-person narratives, behind-the-scenes interviews and The Help Desk.
-
3 weeks ago | 
imd.org | Tomoko Yokoi
A. It is approximately one-fifth the amount. B. It is roughly equivalent. C. It is five times the amount. Answer: C. According to one recent US study, getting one GenAI model up and running for a business generates an estimated 284,000kg (626,155lbs) of CO2 emissions – almost five times the emissions produced by the average US car over its entire lifetime. A. It is approximately one-fifth the amount. B. It is roughly equivalent. C. It is five times the amount. Answer: C.
-
1 month ago | 
imd.org | Richard Baldwin
During the Cold War, geopolitics was like checkers with two players and simple rules. The game was so straightforward that almost every match ended in a draw. Some countries stood behind the eastern player, the Soviets, while others supported the western player, led by the US. They were two worlds with their own rules, banking systems, supply chains, and economic philosophies. The Soviet Union’s collapse triggered a new phase of geopolitics that was more like bingo.
-
1 month ago | 
imd.org | Tomoko Yokoi
The risksIP infringementGenAI tools are trained on large language models (LLMs). These consist of huge amounts of data that may be protected by IP rights. The scraping and use of this data to train AI and generate its outputs could constitute IP infringements. (In many countries, you can be liable for such an infringement without having knowingly infringed.)HallucinationThis is where a GenAI tool generates an inaccurate output – which is much more common than many organizations realize.
-
1 month ago | 
imd.org | Tomoko Yokoi
How would you teach a robot to make breakfast just the way you like it, wash your car, or give your children a French lesson? As any AI developer will explain, you simply need to show them what to do. Autonomous systems, including robots, can use large behavior models (LBMs) to understand and simulate human actions and behaviors. What’s more, they can repeat them indefinitely without getting bored or fatigued. On the contrary, the more they use them, the more creative they will get.
-
1 month ago | 
imd.org | Dan Pontefract
Ask yourself what you’re doing to advocate for individuals inside and outside of work. What steps can you take to support people in their work and personal life, and across the ups and downs they will experience? This means creating conditions, interactions, and channels of communication so people feel they belong and have agency. This will transform the workplace into a space where well-being is prioritized and nourished.
-
1 month ago | 
imd.org | Shelley Zalis
I believe in the transformative strength of a “we” culture – one that prioritizes shared leadership, collaboration, and a foundation of respect and kindness in every interaction. Conscious leadership drives this transformation by challenging traditional power structures and reshaping them into shared responsibility rather than hierarchical control. This shift is essential in building workplaces where everyone feels valued and empowered to lead.