IPSY

IPSY

IPSY is the largest and most enthusiastic online beauty community in the world. Founded in 2011, our mission has always been to make beauty accessible and affordable for everyone, while celebrating individuality and inclusivity. This vision led to the creation of the Glam Bag, which includes five personalized products just for you, along with articles, videos, and more available at IPSY.com. This allows you to explore new beauty options and express your unique style. With IPSY Shopper, we enhance our mission by making beauty even more accessible and rewarding. Additionally, our IPSY events, Open Studios, and daily creator content all aim to empower each person to define their own version of beauty.

Consumer
English
Media Company

Outlet metrics

Domain Authority
73
Ranking

Global

#13365

United States

#2570

Lifestyle/Beauty and Cosmetics

#15

Traffic sources
Monthly visitors

Articles

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IPSY journalists

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Traffic locations