Jeff Bullas's Blog

1 week ago | jeffbullas.com | Jeff Bullas

In the vast galaxy of the Star Wars movie saga, young Luke Skywalker embarks on a transformative quest. He had a calling. He crossed the threshold from an ordinary life to the extraordinary. And he was guided by the legendary Jedi Master and mentor, Yoda. Amidst Dagobah’s misty swamps, Luke’s true journey begins. It is not one of exploring a physical world in the infinity of external space but it is a journey inward to the infinity of our internal imagination.

4 weeks ago | jeffbullas.com | Jeff Bullas

Over around the world now regularly use AI companionship apps, showing how quickly they’ve been adopted, how deeply people engage with them—and how they might be becoming addictive. This is not a fad, but a trend that’s gaining momentum fast. AI companionship bots may be addictive—but they also open up a big opportunity for businesses. And a responsibility too.  There’s real potential to build tools that support mental well-being, boost productivity, and create new market value.

1 month ago | jeffbullas.com | Jeff Bullas

Did you know that by 2027, video content is projected to account for over 82% of all internet traffic, which will be significantly up from the current 70%? If you want to be visible on search engines (and maybe chatbots like ChatGPT) then you will need to create video. But despite this overwhelming shift, only about 15% of marketers regularly leverage video on YouTube.

1 month ago | jeffbullas.com | Jeff Bullas

In his bestselling book The Tipping Point, Malcolm Gladwell describes how ideas, trends, and behaviors can reach a critical mass — what he calls the moment of critical velocity — after which they spread rapidly and transform everything. That moment, according to Gladwell, is when change becomes unstoppable. In 2007, the iPhone launched a new era – One where smartphones moved from novelty to necessity, rewiring culture, communication, and business.

2 months ago | jeffbullas.com | Jeff Bullas

Google’s AI-generated reviews are changing how people find and consume information. This shift raises a pressing question: Does this new feature pose an existential threat to publishers who rely on search traffic? The reality is that some of them have lost 40-95% of their traffic. Google’s AI Review Summaries feature provides concise AI-generated summaries of user reviews for products, services, and businesses directly within search results.