Jeff Bullas's Blog

Jeff Bullas's Blog

I am a blogger, author, strategist, and speaker who collaborates with businesses and leaders to enhance their online presence and brand through digital and social media marketing.

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Articles

  • 2 weeks ago | jeffbullas.com | Jeff Bullas

    Did you know that by 2027, video content is projected to account for over 82% of all internet traffic, which will be significantly up from the current 70%? If you want to be visible on search engines (and maybe chatbots like ChatGPT) then you will need to create video. But despite this overwhelming shift, only about 15% of marketers regularly leverage video on YouTube.

  • 1 month ago | jeffbullas.com | Jeff Bullas

    In his bestselling book The Tipping Point, Malcolm Gladwell describes how ideas, trends, and behaviors can reach a critical mass — what he calls the moment of critical velocity — after which they spread rapidly and transform everything. That moment, according to Gladwell, is when change becomes unstoppable. In 2007, the iPhone launched a new era – One where smartphones moved from novelty to necessity, rewiring culture, communication, and business.

  • 1 month ago | jeffbullas.com | Jeff Bullas

    Google’s AI-generated reviews are changing how people find and consume information. This shift raises a pressing question: Does this new feature pose an existential threat to publishers who rely on search traffic? The reality is that some of them have lost 40-95% of their traffic. Google’s AI Review Summaries feature provides concise AI-generated summaries of user reviews for products, services, and businesses directly within search results.

  • 1 month ago | jeffbullas.com | Jeff Bullas

    The AI Avatar market is a quiet revolution that most people haven’t noticed but it will have a market size of $9.72 billion in 2025 and grow to $117.71 billion by 2034. This is a predicted compound annual growth rate of 32%. The word avatar originates from the Sanskrit word avatāra, meaning “descent,” traditionally referring to the descent of a deity to earth in physical form. In modern use, avatar has evolved to mean a digital representation or embodiment of a person in a virtual environment.

  • 1 month ago | jeffbullas.com | Jeff Bullas

    Jared Rosenthal is a trailblazing entrepreneur and former healthcare CEO who redefined success by embracing unconventional ideas. After a decade in nonprofit healthcare and serving as CEO of Amerigroup Illinois, where he managed over 400 employees, Jared took a bold leap in 2007, leaving the corporate world to launch his own venture.