Jeff Bullas
CEO at Jeff Bullas's Blog
Educating and inspiring people to create, publish and flourish by designing life and business for happiness and fulfillment.
Articles
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2 weeks ago |
jeffbullas.com | Jeff Bullas
Did you know that by 2027, video content is projected to account for over 82% of all internet traffic, which will be significantly up from the current 70%? If you want to be visible on search engines (and maybe chatbots like ChatGPT) then you will need to create video. But despite this overwhelming shift, only about 15% of marketers regularly leverage video on YouTube.
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2 weeks ago |
harro.com | Jeff Bullas
Did you know that by 2027, video content is projected to account for over 82% of all internet traffic, which will be significantly up from the current 70%? If you want to be visible on search engines (and maybe chatbots like ChatGPT) then you will need to create video. But despite this overwhelming shift, only about 15% of marketers regularly leverage video on YouTube.
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1 month ago |
jeffbullas.com | Jeff Bullas
In his bestselling book The Tipping Point, Malcolm Gladwell describes how ideas, trends, and behaviors can reach a critical mass — what he calls the moment of critical velocity — after which they spread rapidly and transform everything. That moment, according to Gladwell, is when change becomes unstoppable. In 2007, the iPhone launched a new era – One where smartphones moved from novelty to necessity, rewiring culture, communication, and business.
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1 month ago |
jeffbullas.com | Jeff Bullas
Google’s AI-generated reviews are changing how people find and consume information. This shift raises a pressing question: Does this new feature pose an existential threat to publishers who rely on search traffic? The reality is that some of them have lost 40-95% of their traffic. Google’s AI Review Summaries feature provides concise AI-generated summaries of user reviews for products, services, and businesses directly within search results.
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1 month ago |
jeffbullas.com | Jeff Bullas
The AI Avatar market is a quiet revolution that most people haven’t noticed but it will have a market size of $9.72 billion in 2025 and grow to $117.71 billion by 2034. This is a predicted compound annual growth rate of 32%. The word avatar originates from the Sanskrit word avatāra, meaning “descent,” traditionally referring to the descent of a deity to earth in physical form. In modern use, avatar has evolved to mean a digital representation or embodiment of a person in a virtual environment.
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“In order to keep up with the world of 2050, you will need not merely to invent new ideas and products, but above all to reinvent yourself again and again.” - Yuval Noah Harari
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