Lessiter Media

Where Content Transforms into Insight Since 1981, Lessiter Media has been a reliable source for essential information, offering magazines, newsletters, websites, email newsletters, books, reports, and events that readers can count on. Understanding that knowledge is your most powerful asset, we offer insightful ideas designed to help you achieve your goals. As a content-focused organization, we utilize advanced technology to provide the information you need, available wherever you prefer: in print, in person, online, and on demand.

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Articles

Feed the SEO Beast

2 months ago | lessitermedia.com | Connor Campbell |Hannah Kujawa

By Connor CampbellDigital Content Editor, Lessiter [email protected] the digital world, electronic footprints are everywhere. It’s clear we all want our products and names to be the first to appear in search results. But what may not be obvious is how to achieve that. A simple way to start is with your images. Whether you’re uploading a video to YouTube, a screenshot file, a picture to a website’s media gallery, or a photo on social media, file size and name matter.
Most Popular Marketing Advice in 2024

Jan 10, 2025 | lessitermedia.com | Hannah Kujawa

Creating a sense of urgency through limited-time offers, exclusive deals, or scarcity can significantly boost conversions by fostering a "now or never" mindset, driving faster decisions, and keeping your brand top of mind. Here you’ll find four simple and effective ways to build a sense of urgency in your next promotion.
5 Stages of Black Friday Campaigns

Dec 4, 2024 | lessitermedia.com | Tealin Robinson |Hannah Kujawa

By Téalin RobinsonClient Services Coordinator, Lessiter [email protected] just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though is when should the promotions start and stop?
Make It Easy for Customers to Do Business With You

Nov 20, 2024 | lessitermedia.com | Ashley Miller |Hannah Kujawa

By Ashley MillerDigital Marketing Coordinator, Lessiter [email protected] PWC's Customer Experience is Everything Study they found that for 73% of consumers, convenience is the top priority when evaluating a great customer experience. It's not a surprise that customers want convenience, and if you're not providing a quick and easy experience, they won't hesitate to take their business elsewhere.
30 Years Later: QR Codes Are Still Powerful

Nov 13, 2024 | lessitermedia.com | Hannah Kujawa

By Michelle DrewekDigital Media Manager, Lessiter [email protected] QR codes were invented in 1994, the adoption was gradual as people tried to understand the practicality of use outside of parts & inventory tracking. 30 years later, it's safe to say that not only have they proven to be widely adaptable, but also highly effective in a number of ways.
Stay Competitive in 2025 with These 7 Predicted Marketing Trends

Nov 6, 2024 | lessitermedia.com | Olivia Cox |Hannah Kujawa

By Olivia CoxContent Marketing Specialist, Lessiter [email protected] we move closer to 2025, the marketing landscape is quickly evolving, driven by technological innovations and shifting consumer preferences. Brands must stay ahead of the curve to remain competitive, making it essential to understand the emerging trends that will shape marketing strategies in the coming year.
Make Your Company Break the Mold

Oct 16, 2024 | lessitermedia.com | Connor Campbell |Hannah Kujawa

By Connor CampbellDigital Content Editor, Lessiter [email protected] all want people to love our company, brand, and mission—and to join our team. As the saying goes, “you get what you give.” If you want people to care about your company, give them a reason to. Job searching today can feel like a nightmare. From vague job postings to long waits for rejection letters—or worse, being ghosted by companies—it’s a frustrating process.
The Lighter Side of Marketing

Sep 17, 2024 | lessitermedia.com | Olivia Cox

By Olivia CoxContent Marketing Specialist, Lessiter [email protected] doesn’t always have to be serious. In fact, injecting humor and fun into your campaigns can build stronger connections with your audience. Whether it’s through playful comics, interactive quizzes, or light-hearted contests, these tactics make your brand memorable and approachable.
3 Reasons Why You Should Use Native Content

Sep 11, 2024 | lessitermedia.com | Tealin Robinson

By Téalin RobinsonClient Services Coordinator, Lessiter [email protected] content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment in content marketing in 2024 (HubSpot State of Marketing Report, 2024).
How to Use Existing Customers to Grow Your Business

Aug 28, 2024 | lessitermedia.com | Connor Campbell

By Connor CampbellDigital Content Editor, Lessiter [email protected] you have a punch card in your wallets for your favorite shops? Or coupons and rewards cards for different companies? The sound of free fast food, coffee, or movies is enticing, especially when it costs nothing to enroll. The caveat is that you have to return or keep spending money with that company to earn it. This is an example of retention marketing.