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1 day ago | 
toyworldmag.co.uk | Caroline Tonks
Prices have been reduced across a total of 784 toys at The Entertainer stores and online, including popular toys from Mattel and Lego. The Entertainer has launched its biggest-ever price drop across hundreds of best-selling toys and games.
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1 day ago | 
toyworldmag.co.uk | Caroline Tonks
The Lego Group and Gameloft have announced three new Lego Technic supercars, while the Lego Group and Scuderia Ferrari HP have debuted the Lego Technic Ferrari SF-24 F1 Car. The Lego Group and Gameloft have announced three new rides for fans to take for a spin — both in Lego Technic form and in the popular game, Asphalt Legends Unite. Each Lego Technic supercar set comes with an exclusive redeemable code, enabling fans to unlock the car in Asphalt and experience its thrill virtually.
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2 days ago | 
toyworldmag.co.uk | Caroline Tonks
This month, we spoke to a selection of Toymaster suppliers on how they have been supporting the indies in 2025. In the standalone Toymaster supplement, which accompanies the May edition of Toy World, we caught up with suppliers to get insights on how they have specifically helped the indies over the last 12 months and how their retailer support programme for 2025 will help mitigate extra challenges.
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2 days ago | 
toyworldmag.co.uk | Caroline Tonks
The global McDonald’s promotion is launching in 65+ countries and includes 12 characters and a new digital gaming experience. Jazwares and McDonald’s have announced the return of the Squishmallows Happy Meal – bringing fan-favourite plushies back to restaurants in more than 65 countries worldwide. The latest roll out features 12 collectible characters including the debut of “Halley,” a never-before-seen Intergalactic Axolotl Squishmallows full of personality.
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3 days ago | 
toyworldmag.co.uk | Caroline Tonks
Consumer Product Connection has secured global licensing rights for The Tattoo Zoo, with Eolo Toys as the exclusive master toy partner. Consumer Product Connection (CPC) has secured global licensing rights for the bold new IP, The Tattoo Zoo, founded by Tyler Stover, and is partnering with Eolo Toys as the exclusive master toy partner. The Tattoo Zoo is a rebellious world where animals don’t follow the rules, they rewrite them.
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3 days ago | 
toyworldmag.co.uk | Caroline Tonks
For May’s Talking Shop, Caroline Tonks and Gabriela Jiménez García talked to indie retailers about what they’re looking forward to in Harrogate, what the perks are to being a Toymaster member and how business was over Easter. What originally drew John Fagan of Fagan Toymaster to becoming a Toymaster member was the availability of the toy catalogues and the access to manufacturers and suppliers. “As an independent, it can be very difficult to get access to these,” he said.
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4 days ago | 
licensing.biz | Caroline Tonks
In Circana’s May insights, Melissa Symonds, executive director, UK Toys, EuroToys, Circana, highlights how licensed toys are having a very strong year and breaks down this success. The UK Toy market has enjoyed a strong first quarter in 2025, with value sales up +5%, the first growth in Q1 since 2021. Overall, seven out of eleven supercategories are in growth with Games and Puzzles leading the way, up an impressive +39% driven by two new Pokémon Strategic Trading Card game series.
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4 days ago | 
toyworldmag.co.uk | Caroline Tonks
In the May issue of Toy World, Freddie Martin, managing director of Kandy Toys, and retailer Terry Alford, managing director of Thomas Moore Toymaster, share with readers the ways the Kandy Toys is helping the indie sector and why margins are so important. KandyToys and Thomas Moore Toymaster are practically neighbours, both based in Exeter; for Terry, taking part in this interview was a simple case of stopping by the Kandy head office on his way home for the day.
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4 days ago | 
toyworldmag.co.uk | Caroline Tonks
For the May issue of Toy World, Benita Marwaha and Becky Evans, both associate directors at Generation Media, take a look at social media algorithms and whether or not brands should utilise paid or organic strategies. Once upon a time, brands could post a great piece of content and watch it go viral organically. But those days are largely over, especially on platforms like Facebook and Instagram, where organic reach has been on a sharp decline.
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5 days ago | 
licensing.biz | Caroline Tonks
The retail pop-up will open in late June at Westfield White City, giving fans and families the chance to shop a wide range of Disney products. Disney Store has announced the launch of a new limited-time retail destination at Westfield White City, opening in June 2025. The pop-up will give fans and families the chance to explore the stories they love and shop a wide range of Disney products in a magical retail setting.
