PCMA

PCMA is dedicated to educating, inspiring, and engaging, fostering impactful experiences that unite passion, purpose, and business. As the largest community for Business Events Strategists worldwide, we offer top-tier education, networking opportunities, and valuable market insights for the global business events sector. Based in Chicago, IL, PCMA boasts 17 chapters across North America, along with regional groups in APAC, EMEA, and LATAM, and has members spanning 59 countries.

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Articles

Confused About the Tariffs’ Impact on Your Event?

2 weeks ago | pcma.org | Magdalina Atanassova

The Exhibitions & Conferences Alliance has published a resource center to help the events industry stay on top of — and understand the impact of — the changing tariff situation.
Making Gen AI Your ‘Thought Partner for Innovation’

3 weeks ago | pcma.org | Magdalina Atanassova

Author: Magdalina Atanassova When asked what shifts she foresees for business models as AI evolves, Ayesha Khanna, Ph.D., thinks it requires us to rethink, at a fundamental level, how organizations are run. Khanna, cofounder and CEO of AI solutions firm Addo and recognized by Forbes as a groundbreaking entrepreneur in Southeast Asia, will be the keynote speaker at the upcoming PCMA APAC annual meeting — The Business of Events 2025: Master.
Measuring Emotion

3 weeks ago | pcma.org | Curt Wagner

While meeting organizers understand the primary role that emotional engagement and experiential factors play in their events, they find those things difficult to measure. We’ve set out to explore how to define, design and how to quantify emotional engagement and make meaningful improvements as a result. Author: Convene Editors This article and those listed below are part of Convene’s April 2025 issue.
People on the Move

3 weeks ago | pcma.org | Curt Wagner

Author: Convene Editors Recent announcements about career changes include:Mara CraftMara Craft has been promoted to General Manager of the Raleigh Convention Center and Red Hat Amphitheater. Craft has worked at the Raleigh Convention Center for 27 years, starting as an assistant to most recently serving as Director of Sales and Marketing. She is an active member of the IAVM and serves on various committees for PCMA.
Convene Pulse Survey: Is Global Uncertainty Affecting Your Events?

3 weeks ago | pcma.org | Magdalina Atanassova

The recent sweeping changes brought about by the current U.S. administration are being felt in many industries and professional sectors around the world, and business events are no exception. We are at a pivotal moment as executive orders, federal funding cuts, tariffs, geopolitical instability, and more are having an impact on the events industry. We want to hear from you.
Visit Detroit Team Named PCMA Visionary Award Finalist for Hosting the 2024 NFL Draft

1 month ago | pcma.org | David McMillin

For the first time in decades of Visionary Awards history, the PCMA Foundation accepted group nominations in three Professional Excellence Award categories — Impact Award, Experience Design of the Year, and Digital Experience Strategist of the Year — to acknowledge the efforts of many that fuel groundbreaking achievements.
What Meeting Planners Need to Know About Tesla and Contract Clauses

1 month ago | pcma.org | Michelle Russell

Author: Michelle Russell Last week, Joan Eisenstodt, principal of Eisenstodt Associates LLC, shared with the PCMA Catalyst community that the Vancouver Auto Show, held March 19-23 at the Vancouver Convention Centre banned Tesla from participating in the event over concerns for the safety of workers, attendees, and exhibitors in light of protests that have taken place against Elon Musk and his company.
Simple Ways to Cut 'Prolifically Problematic' Food Waste at Meetings

1 month ago | pcma.org | Barbara Palmer

Author: Barbara Palmer Aurora Dawn Benton, founder of Astrapto, a sustainability and social impact consulting firm, has polled more than 1,000 planners and venue staff to establish the kinds of food items that are most likely to be wasted at events — “and it is the same stuff every time, over and over and over again,” Benton said.
People on the Move

1 month ago | pcma.org | Curt Wagner

Author: Convene Editors Recent announcements about career changes include:Marilyn HunterThe National Association of Chain Drug Stores (NACDS) announced the promotion of Marilyn Hunter from senior director of meetings and conferences to vice president of meetings and conferences. Joining NACDS in 1997, Hunter initially served the association’s membership in the policy, regulatory, and legal affairs function.
Medical Professionals Meeting Goes to Extreme Lengths

1 month ago | pcma.org | Casey Gale

The idea for World Extreme Medicine was dreamt up, fittingly, as the company’s founding director, Mark Hannaford, sat around a campfire in the deserts of Namibia more than two decades ago, having a chance conversation about the impossibility of finding good expedition medics.