PopSugar

PS started as POPSUGAR in 2005 when Lisa Sugar launched a blog focused on pop culture and celebrities. In 2006, Lisa and her husband, Brian Sugar, teamed up to transform her passion into a media brand located in San Francisco. By June 2024, POPSUGAR rebranded to PS and streamlined its focus to six main areas: Health, Fitness, Beauty, Balance, Identity, and Shopping. At PS, we strive to make wellness more attainable through relatable stories, personal insights, and expert-driven content. Our dedicated team of journalists and specialists conducts thorough research to create articles, videos, and social media posts that empower individuals to feel good about their well-being choices, regardless of what they may be. Through our key areas of focus—Health, Fitness, Beauty, Balance, Identity, and Shopping—we guide our audience to move forward with confidence.

National, Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#23913

United States

#7740

Arts and Entertainment/Arts and Entertainment

#82

Traffic sources

Monthly visitors

Articles

Belle-A on "Love Island" Prep, Stealing From Set, and Bikini Mishaps

1 day ago | popsugar.com | Renee Rodriguez

BeautyCelebrity BeautyCourtesy of PeacockCourtesy of PeacockEvery "Love Island USA" fan knows that each new season of the hit Peacock show brings otherworldly levels of confrontation, romance, and drama. But what we want to know is what goes on behind the scenes to keep the contestants looking so good all the time. How do they keep their hair looking good 24/7? What happens if someone's on their period?
20 Years Later, I Finally Tried an Hervé Léger Bandage Dress

3 days ago | popsugar.com | Sarah Wasilak

FashionShoppingPS Photography | Sarah WasilakPS Photography | Sarah WasilakWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. When the majority of my high school friends selected bandage dresses for prom junior year, I was less than thrilled.
Sling Is the First Live TV Service I’ve Actually Stuck With — and It Starts at Just $23

3 days ago | popsugar.com | Marisa Petrarca

ShoppingTvPS Photography | Marisa PetrarcaPS Photography | Marisa PetrarcaWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. I haven't had cable television since I left for college in 2013, which, yes, has come with its fair share of struggles.
Warning: Sofia Richie’s New French Bob Will Make You Want to Cut Your Hair

4 days ago | popsugar.com | Renee Rodriguez

BeautyCelebrity BeautyGettyGettyWell, we might be about to chop all of our hair off. The truth is, we barely made it out alive with our shoulder length hair two years ago, after Hailey Bieber decided to go full snip mode but now that we've seen Sofia Richie's latest cut — a bouncy French bob — we've decided it's too chic to ignore. On June 21, the model posted a carousel showcasing her new look with the simplest of captions: "French Bob," with a tag for her stylist, George Curran.
This Beauty Tool Is My Secret Weapon For Smooth, Sculpted Skin

1 week ago | popsugar.com | Renee Rodriguez

BeautyBeauty ToolsPS Photography | Renee RodriguezPS Photography | Renee RodriguezWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. If I had to pick one category of beauty products to invest in, I'd go with beauty gadgets.
I Spent Hours Shopping the "New England Summer" Aesthetic — 17 Finds to Grab

1 week ago | popsugar.com | Naomi Parris

ShoppingBeauty ShoppingASOSUltaASOSUltaWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Another day, another aesthetic. TikTok has struck once again with its unmatched ability to devise trends to inform our shopping purchases.
Bella Hadid's "Rich Girl" Nails Will Be the "It" Manicure This Season

1 week ago | popsugar.com | Renee Rodriguez

BeautyCelebrity BeautyGettyGettyWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Bella Hadid is officially bringing back the "rich girl" manicure. OK, to be fair — it never really left, but the subtle, pared-down manicure has taken a back seat as of late in favor of more maximalist options.
Hannah's "Love Island USA" Necklace Is Only $7 on Amazon — Get It on Sale Now

1 week ago | popsugar.com | Naomi Parris

FashionJewelryPeacockPeacockWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Although I'm relatively new to the "Love Island USA" fan club, I've been completely obsessed and slightly triggered — like the rest of the world — since finally giving into the temptation.
Saltyface's Tanning Water Is So Good, I Considered Gatekeeping It

1 week ago | popsugar.com | Renee Rodriguez

I have good news and bad news. The bad news is that you're going to want to throw out your self tanner after reading this. But the good news is that you're going to want to replace it with a product that is much, much better than whatever you're using. Trust me. I tan quickly, easily, and well — and even when I'm not in the sun often, I maintain a bit of color year-round. However, I never put my face in the sun.
The Genius Behind Tate McRae’s Sultry Makeup Shares Her Tips

1 week ago | popsugar.com | Nikita Charuza

Image Source: NBC/Getty Images and Courtesy of Lilly KeysIf you've spent hours admiring singer Tate McRae's talent and beauty in her hit music videos like the one for "Sports Car," then you're familiar with makeup artist Lilly Keys's work. She's quickly become the mastermind behind some of your favorite celebrity looks. Her effortlessly cool beats can be found on Hollywood's next wave, from Emma Chamberlain to Charli XCX, Ariana Greenblatt, and Rachel Sennott.