PopSugar

PS started as POPSUGAR in 2005 when Lisa Sugar launched a blog focused on pop culture and celebrities. In 2006, Lisa and her husband, Brian Sugar, teamed up to transform her passion into a media brand located in San Francisco. By June 2024, POPSUGAR rebranded to PS and streamlined its focus to six main areas: Health, Fitness, Beauty, Balance, Identity, and Shopping. At PS, we strive to make wellness more attainable through relatable stories, personal insights, and expert-driven content. Our dedicated team of journalists and specialists conducts thorough research to create articles, videos, and social media posts that empower individuals to feel good about their well-being choices, regardless of what they may be. Through our key areas of focus—Health, Fitness, Beauty, Balance, Identity, and Shopping—we guide our audience to move forward with confidence.

National, Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#23433

United States

#6613

Arts and Entertainment/Arts and Entertainment

#72

Traffic sources

Monthly visitors

Articles

All the Flare Jeans and Trucker Hats You Need For Kendrick Lamar & SZA’s Tour

5 days ago | popsugar.com | Naomi Parris

FashionKendrick LamarGettyGettyWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. It was only months ago that Kendrick Lamar told the world to pop out in his controversial, chart-topping diss track to Drake "Not Like Us," and he's been at the top of our playlists ever since.
Red Hair Dominated at Coachella — Consider This Your Sign to Jump Aboard

6 days ago | popsugar.com | Brittany Leitner

BeautyHairGetty/Kevin MazurGetty/Kevin MazurWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Another Coachella season is officially underway, and from it, we've had no shortage of fresh and inspiring beauty looks to take in.
This Skin-Care Brand Uses AI to Personalize Your Routine — Does It Work?

1 week ago | popsugar.com | Lee Musho

BeautyShoppingPS Photography | Lee MushoPS Photography | Lee MushoWhile each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. You may recognize Proven Skincare from "Shark Tank." While they didn't make a deal with the sharks, they did have a pretty impressive shpiel. Their pitch?
Transitioning Your Closet For Spring? These Under-$150 Pieces at Nordstrom Are Perfect For a Refresh

1 week ago | popsugar.com | Samantha Sasso

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. You may think spring cleaning is just a tradition you picked up from your meticulous grandmother, but it runs much deeper — culturally and historically.
Are Influencer Brands the New Beauty Frontier?

1 week ago | popsugar.com | Michelle Rostamian

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty, Haus Labs. Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a rare business move for celebrities — has now become the gold standard. (And with high profit margins in an evergreen industry, it's easy to see why.) Recently, though, there's been an uptick in influencer-founded beauty brands.
7 Taurus Traits That Explain Everything to Know About the Zodiac Sign

1 week ago | popsugar.com | Brittany Beringer-Tobing

Astrology can often seem like it knows you better than you even know yourself. After all, your zodiac sign has a way of revealing your personality traits, strengths, and even which signs you're most sexually compatible with. If your birthday happens to be during Taurus season, which falls between April 19 and May 20, this means your zodiac sign is headstrong and practical Taurus. But being headstrong and practical are only a few of the more notable Taurus traits.
TikTok's Favorite Home Chef Has a New Cookbook | PS Food

1 week ago | popsugar.com | Emma Glassman-Hughes

Hailee Catalano was called the "Julia Child" of her culinary school back in 2013. Now she has millions of followers online and a new cookbook, "By Heart."
Hailey Bieber's "Lava Nails" at Coachella Are So Unexpected For Her

1 week ago | popsugar.com | Brittany Leitner

BeautyCelebrity BeautyGetty | Axelle/Bauer-Griffin/FilmMagicGetty | Axelle/Bauer-Griffin/FilmMagicHailey Bieber hit the desert for Coachella weekend one and the theme was fire — literally. We're not just talking about the scorching temperatures that peaked above 100 — we're talking about Bieber's lava nails that included a flame-trimmed top and nails to match.
Lisa From Blackpink's "Mushroom" Blond Hair Color at Coachella Is Peak Coolness

1 week ago | popsugar.com | Brittany Leitner

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review Guidelines here. Image Source: Getty/ Chris DELMAS / AFP If you're dying to know what happens between Mook and Gaitok after the season finale of "The White Lotus," we can't exactly help you. . .
I Tested Spanx's Butt-Lifting Jeans and the Difference Is Astounding

1 week ago | popsugar.com | Sarah Wasilak

What to Consider Before Buying the SpanxSculpt ReDefine Flare JeansAs mentioned in multiple places, these jeans do run small, so you should size up. I took one size larger than I usually do, but honestly could have sized up even further for comfort. However, it's important to note that the tighter they feel, the more they're doing their work to sculpt your curves. Because they only come in one standardized inseam, you may need to get them shortened if you're petite.