POPxo

Founded in 2015, POPxo is India’s leading online community for millennial women, offering a vibrant space to read, watch, shop, and connect. It provides a secure and empowering environment that encourages women to “Take it up a POP” and live their best lives. With a focus on merging content and commerce, POPxo not only offers articles and videos but also features its own private label brand. The platform delivers content in six languages—English, Hindi, Marathi, Bangla, Tamil, and Telugu—attracting over 39 million users each month who collectively spend more than 3 million hours engaging with its offerings across various platforms.