Rival IQ

Jan 12, 2024 | rivaliq.com | Sam Lauron

If social media is essential to your business success, you must perform a social media competitive analysis to learn how your competitors market and how your performance compares. Every social media professional knows that the best social media strategies are rooted in data. Whether you’re looking to improve the ROI of your social media or to earn buy-in from your company leadership, putting in the work to back your plan with data will pay dividends.

Nov 2, 2023 | rivaliq.com | Sam Lauron

Consumers are quick to share their thoughts and opinions online, so it’s important to listen to what they have to say. All of the data your brand needs to better understand your audience, keep tabs on industry trends, and make better business decisions can be found on social channels — but you need a social listening strategy to help you uncover it all.

Oct 18, 2023 | rivaliq.com | Sam Lauron

For years, Twitter, now called X, has been the go-to platform for brands to connect with their audience one-on-one. Over the past year, the platform has undergone significant changes under new ownership and, as a result, brand activity has been impacted. According to our 2023 Social Media Industry Benchmark Report, posting frequency has declined by 20% across all industries. What does this mean for Twitter engagement rate? The median engagement rate has remained flat compared to last year.

Sep 18, 2023 | rivaliq.com | Sam Lauron

With , Facebook continues to be a top social media platform that should be part of any brand’s marketing strategy. And as any marketer knows, the key to understanding whether or not your Facebook marketing efforts are paying off is to have a reliable way to measure your content’s performance — this is where a benchmark engagement rate comes in.

Sep 1, 2023 | rivaliq.com | Sam Lauron

In 2023, Instagram continues to garner higher engagement rates than Facebook or Twitter. However, with the decline in organic engagement across all platforms, and the growing popularity of video platforms like TikTok and YouTube, it can be challenging for marketers to keep up with what’s considered a good engagement rate on Instagram these days.