SaaStr

SaaStr is the largest global community for SaaS founders, executives, and entrepreneurs. Our mission is to support individuals in scaling their businesses from $0 to $100 million in annual recurring revenue (ARR) while minimizing stress and maximizing success. We achieve this through top-notch content and valuable community connections. The SaaStr Annual is the biggest non-vendor event in the SaaS industry, attracting over 15,000 participants from around the globe each February in the San Francisco Bay Area. Additionally, SaaStr Europa gathers more than 3,000 SaaS leaders, founders, and venture capitalists in Paris every June. SaaStr started in 2012 as a basic WordPress blog where Jason Lemkin shared insights from his journey to achieving $100 million ARR with EchoSign. This led to our first meet-ups in 2013 and 2014, followed by the inaugural SaaStr Annual in 2015, the launch of the industry’s leading podcast in 2016, the establishment of the first coworking space for SaaS founders in 2017, and in 2018, we introduced SaaStr Pro, the first learning management system designed specifically for SaaS founders. We also manage a $90 million venture fund. SaaStr has received accolades such as being listed among the Top 100 Blogs for Entrepreneurs by Forbes and recognized as one of the 50 Best Websites for Entrepreneurs by Inc. Magazine. Jason Lemkin has been acknowledged by Business Insider as one of the 32 Most Powerful People in Business Technology and has been named a Top Writer on Quora six times.

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English

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#300462

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#210377

Business and Consumer Services/Business Services

#2649

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Articles

Thoma Bravo’s Record $34.4B Fundraise: Great News for B2B and SaaS Founders

5 days ago | saastr.com | Jason Lemkin

Thoma Bravo’s Record $34.4B Fundraise: What Every B2B and SaaS Founder Needs to KnowVery good for B2B. “The firm has invested in more than 535 software companies, and today, its software portfolio includes over 75 companies that generate approximately $30 billion of annual revenue and employ over 93,000 staff globally.” https://t.co/SCfwNnw3br— Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) June 3, 20251.
Gartner: Only 18% of CROs and 15% of CMOs are considered “AI-savvy” by their own CEOs.

5 days ago | saastr.com | Jason Lemkin

So some of the latest Gartner data reiterates a theme from our invite-only CMO and CRO events at 2025 SaaStr Annual + AI Summit:Many CMOs and some CROs are scared they aren’t AI-savvy enough to succeed. And many CEOs feel that way about their CMOs and CRO.
In The Age of AI, It Just Won’t Be Enough Just To Be a “Good People Person” in Sales

5 days ago | saastr.com | Jason Lemkin

The #1 objection I hear to AI in sales is that what matters most in sales in B2B and SaaS is being a “good people person”. That does matter. It matter even more in field sales, in-person sales, and true enterprise sales. But is it enough in the age of AI? When your AI will instantly be a product expert, working 24×7? And will it even matter in routine SMB sales, that are 1-2 call closes? Kyle Norton, CRO of Owner and I exploded this. They do a lot of 1 call closes, with a lot of AI.
Dear SaaStr: What Are Good Benchmarks for Sales Productivity in SaaS?

5 days ago | saastr.com | Jason Lemkin

Good benchmarks for sales productivity in SaaS depend on your stage, ACV (average contract value), and sales model, but here are some key metrics to focus on:Quota Attainment: A good rule of thumb is that 70%-80% of your sales reps should hit quota. If fewer than 50% are hitting quota, you likely have a problem with either your quotas being too aggressive, your lead flow being insufficient, or your sales process being inefficient.
Snowflake Buys Crunchy Data for $250m, Databricks Buys Neon for $1B. The New AI Database Battle.

5 days ago | saastr.com | Jason Lemkin

Brief Overview: Two data giants are making strategic moves to dominate the AI agent infrastructure market through major PostgreSQL acquisitions. Snowflake’s $250 million purchase of Crunchy Data and Databricks’ $1 billion acquisition of Neon represent a fundamental shift in how B2B software companies are preparing for the era of autonomous AI agents.
AI Startups Burn Through Cash 2x as Fast, and 10 Other Top Learnings from SVB’s Latest in Enterprise

6 days ago | saastr.com | Jason Lemkin

So SVB has another deep dive out across all its enterprise software customers. It has at ton of great data. After diving deep into their data (covering everything from funding patterns to unicorn lifecycle management), we’ve pulled out the 10 most surprising insights that every B2B founder, operator, and investor needs to understand heading into the back half of 2025. #1.
Dear SaaStr: What’s The #1 Mistake Founders Make When They Start to Do Marketing?

6 days ago | saastr.com | Jason Lemkin

Or almost nothing. Too many founders look at the cost of customer acquisition (CAC) and think, “This is too expensive, it’s not worth it,” and they just stop marketing altogether. That’s often a death sentence. Marketing is expensive, yes, but it’s also essential. The key is to think long-term. If your CAC is $10,000 to acquire a $5,000 customer, that might seem like a loss upfront.
Top SaaStr Posts and Pods of the Week: The Great AI Reset, Marc Benioff on M&A and AI,

6 days ago | saastr.com | Jason Lemkin

#1. The Bar Today for a Series B#2. The AI Wake-Up Call with Jason Lemkin: Why You Need to Move Faster or Get Left Behind#3. The 2026 Sales Team: 50% Humans, 50% AIs. All 1 Team. #4. 5 Interesting Learnings from UiPath at $1.7 Billion in ARR#5. The Great AI Reset: It’s Time to Refound Your Start-Up. Now. #1. SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin#2. AI, M&A, and the Future of SaaS: Lessons from Marc Benioff, Salesforce CEO, Co-Founder and Chair#3.
The Top 10 SaaStr Learnings from Mary Meeker’s Latest Report on AI

1 week ago | saastr.com | Jason Lemkin

So Mary Meeker has been doing extremely well researched, deep analyses of internet trends since the earliest days the web took off. First at Morgan Stanley, then at Kleiner Perkins, and since then, at her own growth VC fund, Bond Capital. The latest one is all AI with a big enterprise / B2B slant and is very good — but dense. 300+ pages. So we’ve summarized it for B2B founders below!We know this, but still, the numbers do sort of blow your mind:ChatGPT: 0 to 800MM weekly users in 17 months (vs.
Dear SaaStr: What Are The Most Common Mistakes First-Time Founders Make Building Enterprise Sales Teams?

1 week ago | saastr.com | Jason Lemkin

The most common mistakes first-time founders make when building enterprise sales teams are surprisingly consistent. I’ve seen them over and over, and I’ve made a few of them myself. Here’s the breakdown:Hiring a VP of Sales Too Early: This is a classic. Founders often think hiring a VP of Sales will magically solve their sales problems. But if you don’t already have a repeatable sales process and at least two reps hitting quota, a VP of Sales will just burn cash trying to figure it out.