SaaStr

SaaStr is the largest global community for SaaS founders, executives, and entrepreneurs. Our mission is to support individuals in scaling their businesses from $0 to $100 million in annual recurring revenue (ARR) while minimizing stress and maximizing success. We achieve this through top-notch content and valuable community connections. The SaaStr Annual is the biggest non-vendor event in the SaaS industry, attracting over 15,000 participants from around the globe each February in the San Francisco Bay Area. Additionally, SaaStr Europa gathers more than 3,000 SaaS leaders, founders, and venture capitalists in Paris every June. SaaStr started in 2012 as a basic WordPress blog where Jason Lemkin shared insights from his journey to achieving $100 million ARR with EchoSign. This led to our first meet-ups in 2013 and 2014, followed by the inaugural SaaStr Annual in 2015, the launch of the industry’s leading podcast in 2016, the establishment of the first coworking space for SaaS founders in 2017, and in 2018, we introduced SaaStr Pro, the first learning management system designed specifically for SaaS founders. We also manage a $90 million venture fund. SaaStr has received accolades such as being listed among the Top 100 Blogs for Entrepreneurs by Forbes and recognized as one of the 50 Best Websites for Entrepreneurs by Inc. Magazine. Jason Lemkin has been acknowledged by Business Insider as one of the 32 Most Powerful People in Business Technology and has been named a Top Writer on Quora six times.

National, Consumer

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#300462

United States

#210377

Business and Consumer Services/Business Services

#2649

Traffic sources

Monthly visitors

Articles

Dear SaaStr: How Do I Become a Better SDR?

5 days ago | saastr.com | Jason Lemkin

To become a better SDR, you need to focus on three key areas: precision, persistence, and value-add. Here’s how you can level up:Stop Spraying and Praying: The era of blasting 10,000 generic emails is mostly over. Even with AI. Instead, focus on quality over quantity. Target 50 great prospects a week and make your outreach personalized and thoughtful. AI tools can help you research and craft better messaging, but the human touch is what seals the deal.
20 Fun Things To Do THIS WEEK at SaaStr Annual + AI Summit 2025!!

5 days ago | saastr.com | Jason Lemkin

1. Explore the SaaStr AI Summit This year, the SaaStr.AI Summit is taking over two stages, featuring 100+ top AI startups demoing their products live. We’ve also got 20 of the top AI Ycombinator start-ups in a special demo pavillion. It’s the ultimate showcase of how AI is transforming B2B. We’ll even do a deep dive on how SaaStr’s own AI works!2. Find the Hidden Barcade. Somewhere on campus, there’s a secret arcade bar waiting to be discovered. Retro games, drinks, and a great vibe—if you can find it.
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?

6 days ago | saastr.com | Jason Lemkin

A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable:Hire Truly Product-Savvy Customer Success Managers at FirstFocus on hiring people who customer-focused product nerds to start. They need to just love your product, and know how to deal with its issues and solve them. Don’t overcomplicate job descriptions with too many criteria—stick to 2-3 must-haves that are hard to train for, like customer empathy and B2B experience.
Matrix Partners | SaaStr

6 days ago | saastr.com | Deborah Findling |Harry Stebbings

SaaStr Podcasts for the Week with Matrix Partners and EZPR — February 21, 2020 by | Feb 21, 2020 | Compensation, Customer Success, Early, Marketing, Metrics, Podcasts, SaaS Product Pricing, Sales, Sales | Ep. 309: David Skok is a General Partner @ Matrix Partners, the firm with a portfolio including the likes of Hubspot, ZenDesk, Quora, CloudBees and more incredible companies. As for David, he started his first company in 1977 aged...
SaaStr Annual + AI Summit 2025 is Next Week! Everything You Need to Know Before You Go!

6 days ago | saastr.com | Jason Lemkin

SaaStr Annual + AI Summit 2025 is just around the corner, taking place at the San Mateo County Event Center from May 13-15, 2025. This comprehensive guide will help you navigate this expansive event and make the most of your experience. Event Overview & VenueThe SaaStr Annual campus spans over 40 acres at the San Mateo County Event Center, featuring both indoor and outdoor spaces.
Our Worst Vendor Launched a Great New Feature Today. And Just Like That-I’m Back

1 week ago | saastr.com | Jason Lemkin

So I’d just about given up on the second worst SaaS vendor in our stack at SaaStr. I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. I hadn’t seen a feature release in years and sort of assumed they’d half given up. They cancelled their Free edition a few months back — an even worse sign of a vendor in trouble. There was no support link. The marketing site looked like a flashback to 2018. Bad vibes up and down.
Dear SaaStr: How Hard Should We Push to Get Cash Upfront in Deals?

1 week ago | saastr.com | Jason Lemkin

Offer it. Even make it the default for all bigger deals. But be careful in smaller ones, and where it’s not natural. In theory, collecting upfront for annual and even multi-year contracts can be a fantastic strategy, especially in the earlier days of your B2B business when cash is tight. But done wrong, it can add friction to deals that might otherwise close.
New SaaStr on 20VC: Why VCs Are “Upside Junkies” and AI is “Maiming” Growth Companies

1 week ago | saastr.com | Jason Lemkin

So Harry Stebbings brought me back to 20VC again this week with Rory O’Driscoll of Scale Venture Partners to do a deep dive on the latest tech, AI and VC news and insights. Benchmark’s famous 10% hit rate is actually proof the VC model is broken for everyone else. Early stage VCs aren’t “partners” — they’re just subscription salespeople for their growth funds. No VC firm in existence has actually achieved the market share required to make their model work mathematically. Full stop.
It’s 4 Years Later. I’m Ready to Buy Your Product.

1 week ago | saastr.com | Jason Lemkin

So sales is often your biggest department, and one of your most vital. But it’s often fairly short-term focused. It has to be, in part. Sales has to hit the month, the quarter, the year. It’s tough to put much effort beyond that. As you get more enterprise, with longer sales cycles, you get better here. Both because you get used to longer sales cycles, and also, you get better at the pace expansion takes.
Dear SaaStr: What is a Good Benchmark for SaaS Revenue Per Employee by Stage?

1 week ago | saastr.com | Jason Lemkin

The benchmarks for SaaS revenue per employee vary by stage, but here’s a breakdown based on where you are in ARR and efficiency expectations:Early Stage (<$10M ARR): At this stage, revenue per employee is typically lower, often around $100,000-$150,000 per employee. This is because you’re still building out your team, investing in growth, and not yet at scale. Efficiency isn’t the primary focus here—growth is.