Klaviyo

3 weeks ago | klaviyo.com | David Visser

The most successful B2C companies are relationship-driven. To protect and nurture those relationships, messages across the customer journey need be personalized. To do this, you need a tech stack that isn’t overly complicated, and that doesn’t silo data and give you an incomplete view of your customer. Klaviyo’s marketing automations, put to use alongside marketing analytics and internal alerts, create a seamless, personalized experience for your customers.

1 month ago | klaviyo.com | Sophia Lee

A customer’s journey from discovery to purchase is rarely linear. For example, someone might visit your website and sign up for your email list. Later, they could see an influencer mention your product on Instagram, browse your physical store, then decide they need to do more research online—all before making a single purchase. While these actions may seem disconnected, they’re all part of a winding, often unpredictable, customer experience.

2 months ago | klaviyo.com | Emma Stenhouse

The concept of customer relationship management has been around since the earliest days of commerce. Shopkeepers remembered the favorite bread of their regulars and set some aside. Salespeople kept handwritten notes about each person’s preferences, creating more meaningful connections. Later, early digital customer relationship management systems (CRMs) transformed the way businesses interacted with their customers.

Jan 22, 2025 | klaviyo.com | James C. Fang

Nearly 98% of a brand’s website traffic is anonymous. And for marketers, it’s getting harder to identify and engage these anonymous visitors. Browsers like Safari are tightening cookie restrictions, limiting the time you can track user data to as little as 7 days. What does this mean for you? Missed opportunities. Without knowing what products people are browsing, what they’ve added to their cart or what they abandoned, you can’t engage them effectively.

Nov 1, 2024 | klaviyo.com | Ben Zettler

The big week is almost here. For the majority of ecommerce businesses, there’s something to be gained from a successful BFCM. Hopefully you’ve spent September and October building your lists, improving your sender reputation, and preparing your marketing content for the big moment. But, while it’s good to plan months in advance, there’s still plenty of prep work to do in the first two weeks of November to ensure success and limit issues when the day comes.