Klaviyo

2 months ago | klaviyo.com | Jake Cohen

President Trump’s reciprocal tariffs took effect on April 9, but were subsequently suspended for 90 days—everywhere except China, which, as of April 10, faces 145% tariffs from the US and has responded by taxing American goods at 84%. In the resulting confusion, one thing is clear: no one is sure what to do. When I ran an unofficial poll asking about the first steps people are taking in response to the shifting tariff environment, a third of respondents said they’re trying to cut costs elsewhere.

2 months ago | klaviyo.com | David Visser

The most successful B2C companies are relationship-driven. To protect and nurture those relationships, messages across the customer journey need be personalized. To do this, you need a tech stack that isn’t overly complicated, and that doesn’t silo data and give you an incomplete view of your customer. Klaviyo’s marketing automations, put to use alongside marketing analytics and internal alerts, create a seamless, personalized experience for your customers.

Feb 28, 2025 | klaviyo.com | Sophia Lee

A customer’s journey from discovery to purchase is rarely linear. For example, someone might visit your website and sign up for your email list. Later, they could see an influencer mention your product on Instagram, browse your physical store, then decide they need to do more research online—all before making a single purchase. While these actions may seem disconnected, they’re all part of a winding, often unpredictable, customer experience.

Feb 19, 2025 | klaviyo.com | Emma Stenhouse

The concept of customer relationship management has been around since the earliest days of commerce. Shopkeepers remembered the favorite bread of their regulars and set some aside. Salespeople kept handwritten notes about each person’s preferences, creating more meaningful connections. Later, early digital customer relationship management systems (CRMs) transformed the way businesses interacted with their customers.

Jan 22, 2025 | klaviyo.com | James C. Fang

Nearly 98% of a brand’s website traffic is anonymous. And for marketers, it’s getting harder to identify and engage these anonymous visitors. Browsers like Safari are tightening cookie restrictions, limiting the time you can track user data to as little as 7 days. What does this mean for you? Missed opportunities. Without knowing what products people are browsing, what they’ve added to their cart or what they abandoned, you can’t engage them effectively.