Sign Builder Illustrated

3 days ago | signshop.com | David Hickey |Alex Marcheschi

Five years ago, our country underwent an unexpected and unprecedented experience that affected hundreds of millions of Americans, including the sign and graphics industry. Starting on March 15, 2020, states started to shut down schools, churches and businesses to “slow the spread” of the COVID-19 virus. We will never forget the uncertainty that ravaged our industry during those doubtful first few weeks and months of the pandemic.

6 days ago | signshop.com | Alex Marcheschi

Southern Illinois University (SIU), a public research university in Carbondale, Ill., chose Watchfire to overhaul outdated scoreboards in its Division I sports facilities. Faced with aging, outdated scoreboards, SIU needed a solution that replaced old technology and enhanced fan engagement across venues. Tim Leonard, SIU’s athletic director, emphasized the need for change. “As a Division I school, we knew we had to step up.

6 days ago | signshop.com | Alex Marcheschi

GroupeSTAHL has announced the 100% acquisition of TKO Sales, Inc., a heat transfer manufacturing company based in Pompano Beach, Florida, with additional facilities on the West Coast. This acquisition marks a step forward in GroupeSTAHL’s long-term vision of growing with intention, investing in innovation and expanding its customer-first model.

1 week ago | signshop.com | Gerri Detweiler |Alex Marcheschi

Every industry has its own lingo. In the sign industry, terms like ballast, canopy, channel letter and push-through all have meanings that may not be apparent to someone outside the business. As a business owner, there is financial lingo that you’ll need to learn–not just to speak to your accountant or a banker–but also to make better decisions about your business.

1 week ago | signshop.com | Alex Marcheschi

As the cold weather finally leaves us and the summertime approaches, it’s important for sign shop owners to remember the significance that weather-based advertising has. Did you know that weather is the second-biggest influence on consumer behavior after the state of the economy? This is a great tidbit to share with clients who may be looking to invest in some new banners, marketing materials or even an electronic messaging center or digital signage network at their place of business.