Six Colors

Six Colors offers daily insights into Apple, various tech companies, and how technology interacts with culture. The site is led by its founder and editor-in-chief, Jason Snell.

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Apple Watch: I’d be lost without it

3 days ago | sixcolors.com | Glenn Fleishman

Six Colors subscriber Ampsonic asked: Will an Apple Watch without cellular update Find My? That’s a surprisingly complicated question to answer because of the Apple Watch’s unique place in the Find My ecosystem. The tl;dr is at the bottom of this article, but there is an interesting journey we can take to get there. Find My offers device and item trackingApple suffers from the problem of feature proliferation and maturity.
This Week in Apple: An unappealing appeal

6 days ago | sixcolors.com | John Moltz

Apple appeals the ruling against it, Eddy Cue testifies, and Apple puts the iPhone release schedule on shuffle. This whole court is out of order!As was foretold in prophecy (the kind of prophecy where Apple just tells us it’s going to do something), Apple has officially appealed U.S. District Court judge Yvonne Gonzalez Rogers’s ruling against its anti-steering policy.
I’ll take “Bucket List” for $400, Ken

1 week ago | sixcolors.com | Dan Moren

Years ago, when I was working my first post-college job in web development and IT, I found myself totally burned out. One day, sitting at my computer, I opened up a blank Word document and just started writing down all the things I wanted to be doing instead. I’ve been lucky enough to check a number of those items off the list, including publishing novels and writing the back page column for Macworld,1 but today I get to knock off one that I was honestly never sure would happen.
The iMac spirit lives on in everything Apple does

1 week ago | sixcolors.com | Jason Snell

Twenty-seven years ago this week, Steve Jobs took the stage at the Flint Center in Cupertino to unveil the first new product since his return to Apple: the original iMac. The Apple of today would be nearly unrecognizable to the people of 1998, but Apple still sells an iMac. It’s literally the only product Apple sells today that it also sold back then. (MacBooks were PowerBooks, and Mac Pros were Power Macs back then.)Of course, today’s iMac bears little resemblance to the original G3 iMac.
Kindle app now provides “Get Book” button

1 week ago | sixcolors.com | Dan Moren

The Verge’s Andrew Liszewski reports that Amazon’s Kindle app for iOS now provides a button to go get an ebook: Contrary to prior limitations, there is now a prominent orange “Get book” button on Kindle app’s book listings. “We regularly make improvements to our apps to help ensure we are providing customers the most convenient experience possible,” Amazon spokesperson Tim Gillman told The Verge over email.
Tell Me All Your Troubles

1 week ago | sixcolors.com | Glenn Fleishman

Ahoy, Hexachromes! It’s your best friend and best nemesis, Glenn! I’m joining the Six Colors stable as a nice shade of beige to answer both your least and most troubling problems across the Apple ecosystem. You may know me from such books as Take Control of Your Apple Account, How Comics Are Made (in bookstores on June 3), and Why Johnny Can’t Restart His Mac (publication banned in most countries).
This Week in Apple: Contemptuous behavior

1 week ago | sixcolors.com | John Moltz

Tim Cook wants bionic arms, Apple is wanted by the law, and this week brings a reminder to hug your services revenue. Made in America by real American robotsU.S. Commerce Secretary Howard Lutnick explains why you can’t get that sweet gig making iPhones that you’ve dreamed of since childhood. Yet. “Apple wants to make iPhones in US, says Trump official, but they’re waiting for ‘the robotic arms’”Sure they are. By the way, “Waiting for the Robotic Arms” is my favorite Rage Against The Machine album.
Beware the tariffs! Inside Apple’s latest financial results

1 week ago | sixcolors.com | Jason Snell

Things are weird in Apple-land. Legal judgments are piling up in unexpectedly bad ways. Tariffs threaten large parts of Apple’s business. This year’s banner Apple Intelligence features got delayed indefinitely. I did have to laugh when I got to the end of The Verge’s piece about this Thursday morning, a few hours before Apple reported its latest quarterly financial results. “Look,” wrote deputy editor Todd Haselton, “I’m not saying Apple’s dead in the water here.”Well, that’s good, Todd.
This is Tim: Transcript of Apple’s Q2 2025 financial call

2 weeks ago | sixcolors.com | Jason Snell

Every quarter after releasing financial results, Apple CEO Tim Cook and its CFO Kevan Parekh hop on a conference call with analysts to detail the quarter gone by, give a peek at what’s to come, and creatively avoid answering any pointed questions from analysts. This is Six Colors’s transcript of the call. Tim Cook’s opening statement…the high end of the range we provided last quarter. Diluted EPS was $1.65, up 8% year-over-year and a March quarter record.
Apple Q2 2025 results and charts: $95.4B revenue

2 weeks ago | sixcolors.com | Jason Snell

On Thursday, Apple reported its second-quarter 2025 fiscal results. Revenue was $95.4 billion, up 5% versus the year-ago quarter. Mac revenue was up 7%, iPad revenue up 15%, iPhone revenue up 2%, and Services revenue up 12%. The Wearables/Home/Accessories category was down 5%. Charts to come shortly! If you appreciate articles like this one, support us by becoming a Six Colors subscriber. Subscribers get access to an exclusive podcast, members-only stories, and a special community.