Articles

  • 1 week ago | sixcolors.com | Jason Snell

    Twenty-seven years ago this week, Steve Jobs took the stage at the Flint Center in Cupertino to unveil the first new product since his return to Apple: the original iMac. The Apple of today would be nearly unrecognizable to the people of 1998, but Apple still sells an iMac. It’s literally the only product Apple sells today that it also sold back then. (MacBooks were PowerBooks, and Mac Pros were Power Macs back then.)Of course, today’s iMac bears little resemblance to the original G3 iMac.

  • 1 week ago | macworld.com | Jason Snell

    Twenty-seven years ago, Steve Jobs took the stage at the Flint Center in Cupertino to unveil the first new product since his return to Apple: the original iMac. The Apple of today would be nearly unrecognizable to the people of 1998, but Apple still sells an iMac. It’s literally the only product Apple sells today that it also sold in that era. (MacBooks were PowerBooks, and Mac Pros were Power Macs back in 1998.) Of course, today’s iMac bears little resemblance to the original G3 iMac.

  • 1 week ago | sixcolors.com | Jason Snell

    Things are weird in Apple-land. Legal judgments are piling up in unexpectedly bad ways. Tariffs threaten large parts of Apple’s business. This year’s banner Apple Intelligence features got delayed indefinitely. I did have to laugh when I got to the end of The Verge’s piece about this Thursday morning, a few hours before Apple reported its latest quarterly financial results. “Look,” wrote deputy editor Todd Haselton, “I’m not saying Apple’s dead in the water here.”Well, that’s good, Todd.

  • 1 week ago | sixcolors.com | Jason Snell

    Every quarter after releasing financial results, Apple CEO Tim Cook and its CFO Kevan Parekh hop on a conference call with analysts to detail the quarter gone by, give a peek at what’s to come, and creatively avoid answering any pointed questions from analysts. This is Six Colors’s transcript of the call. Tim Cook’s opening statement…the high end of the range we provided last quarter. Diluted EPS was $1.65, up 8% year-over-year and a March quarter record.

  • 1 week ago | sixcolors.com | Jason Snell

    On Thursday, Apple reported its second-quarter 2025 fiscal results. Revenue was $95.4 billion, up 5% versus the year-ago quarter. Mac revenue was up 7%, iPad revenue up 15%, iPhone revenue up 2%, and Services revenue up 12%. The Wearables/Home/Accessories category was down 5%. Charts to come shortly! If you appreciate articles like this one, support us by becoming a Six Colors subscriber. Subscribers get access to an exclusive podcast, members-only stories, and a special community.

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Jason Snell
Jason Snell @jsnell
5 May 25

New Upgrade: We break down Apple's failure in U.S. District Court and what it means for the future of Apple's policies, corporate culture, corporate executives, and bottom line. Also--awkward!--we discuss Apple's quarterly financial results. https://t.co/GnsHRVtZRB

Jason Snell
Jason Snell @jsnell
1 May 25

Just posted: Beware the tariffs! Inside Apple’s latest financial results https://t.co/md9LC7oRpX

Jason Snell
Jason Snell @jsnell
1 May 25

Just posted: This is Tim: Transcript of Apple’s Q2 2025 financial call https://t.co/yx9b0rJish