SNOW Magazine (UK)

Snow Magazine, produced by Double A Media Ltd, is released each year alongside its companion publication, Active Traveller Magazine. You can find it in stores nationwide. Our dedicated team consists of passionate skiers and snowboarders located in the quiet town of Cirencester, nestled in the picturesque Cotswold countryside. Our goal is to encourage you to embark on your next snowy getaway, whether it's a family vacation or a solo expedition, whether in the UK or overseas.

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A guide to the host ski resorts for the 2026 Games | Skiing & snowboarding at the Winter Olympics

1 week ago | snowmagazine.com | Tristan Kennedy

The venues for the Milano Cortina Winter Olympics promise to be almost as spectacular as the events themselves. Milan is Europe’s style capital, and Cortina d’Ampezzo, known as "the Queen of the Dolomites," is famously one of the most beautiful ski resorts in the world. But those two are just the start.
Skiing & snowboarding at the Winter Olympics | Who are Team GB’s best medal hopes at Milano Cortina?

2 weeks ago | snowmagazine.com | Tristan Kennedy

The UK may have a tiny ski and snowboard scene compared to our continental neighbours, but we’ve always punched above our weight. There was Alain Baxter’s bronze medal in 2002, of course (which has always counted to our minds, the Court of Arbitration for Sport process which stripped him of it was a travesty), but it’s in the slopestyle and big air disciplines, introduced since 2014, where Brits have enjoyed the most Olympic success.
Skiing & snowboarding in the Winter Olympics | How to stream in the UK, what to watch & when

2 weeks ago | snowmagazine.com | Tristan Kennedy

Even months before winter, you can feel it. The familiar thrill of anticipation, the palpable buzz in the air. The Olympics are coming, and 2026 will be one of those seasons where the entire world pays attention to skiing and snowboarding—even if it’s only for a few weeks.
An Ernest Search in the Silvretta Alps

1 month ago | snowmagazine.com | Mike MacEacheran

For anyone of a literary or adventurous persuasion, the enduring appeal of Ernest Miller Hemingway requires little explanation. While some of his antics and opinions haven’t aged well, the pared-down purity of his writing remains unparalleled. Meanwhile, stories about his lifestyle—as a globe-hopping adventurer, a no-nonsense hard drinker and an unrepentant philanderer—are almost as interesting as the Nobel and Pulitzer prize-winning fiction it inspired.
A Free Pass | A Perfect Day in Chamonix

Feb 14, 2025 | snowmagazine.com | Tristan Kennedy

Sponsored content If you’ve ever sat on a chairlift after lunch, in this age of ever-inflating lift pass costs, and tried to calculate how much each run has cost you, you’ll appreciate an additional free day on the slopes. And that is what Helly Hansen’s ‘Ski Free’ promo is designed for. Buy an item of clothing from Helly Hansen’s skiwear range and they’ll buy you a day on the mountain. The offer covers over 50 resorts across Europe and North America.
Ski La Thuile | Two Countries, One Lift Pass

Feb 6, 2025 | snowmagazine.com | Tristan Kennedy

Sponsored content La Thuile may not be one of the best known resorts in Europe, but you can make a strong case for it being one of the best. Located in a quiet side of the Aosta Valley area of northwest Italy, it shares a lift-linked ski area with the French resort of La Rosière, on the opposite side of the Petit Saint Bernard pass.
Find Unforgettable Family Ski Holidays in Grandvalira, Andorra

Feb 6, 2025 | snowmagazine.com | Tristan Kennedy

Sponsored content Sitting to the East of the well known Andorra ski resorts of Pal Arinsal and Ordino Arcalis, Grandvalira is the largest ski area in the Pyrenees, made up of the lift-linked villages of Pas de la Casa, Grau Roig, Soldeu, El Tarter, Canillo and Encamp. Its 210km slopes offer a vast amount of variety when it comes to ski holidays, with plenty of terrain to suit all ability levels. But it's particularly good for families, and mixed ability groups.
Opinion | School Ski Trips Shouldn’t Just be for the Privileged Few

Feb 5, 2025 | snowmagazine.com | Sam Haddad

Last February, my 13-year-old son and 79 of his schoolmates stepped off a coach in Zell Am See. They had neck pillows, bed hair, and bleary eyes from 24 hours of mainlining Netflix through a phone screen. Yet, he says, despite the sleep deprivation, the excitement at seeing the snowy mountains was palpable. He’s at a state school in Brighton and Hove, and three quarters of the kids on the trip had never skied before, let alone been to the Alps. This is hardly surprising.
The Ski Resort that Netflix Built

Feb 5, 2025 | snowmagazine.com | Tristan Kennedy

This was not a normal ski resort. That much was obvious as soon as I joined a group of skiers waiting in line for the first ‘lift’ of the day, and instead of a chair or a gondola, a large, red, snow cat pulled up, driven by a bearded man in a broad-brimmed, black stetson with wrap-around shades. Reversing one caterpillar track, he spun the heavy machine around in a neat circle, to reveal three rows of steel benches bolted to the back. “Jump on,” he said, and off we went.
Following First Tracks | In Search of the Man who Shaped the Modern Ski Industry

Jan 21, 2025 | snowmagazine.com | Tristan Kennedy

It’s 1934. Adolf Hitler has just seized total power in Germany, claiming the title of Führer of the Third Reich. Joseph Stalin is planning the infamous Great Purge of his enemies in the Soviet Union, while in the UK, industry is still reeling from the 1929 depression and Oswald Mosley’s black shirted fascists are on the rise. The songs of Bing Crosby and films of Clark Gable are a distraction, but polarising tensions are bubbling up across Europe.