sportspro.com

1 week ago | sportspro.com | Sam Carp

With US$120 billion worth of media rights deals and estimated annual team sponsorship revenue of US$2.5 billion, one would be forgiven for thinking that money is always front of mind for the National Football League (NFL). However, the league’s marketing department, at least, spends its time focusing on a different kind of currency. “Our only currency at the league, as with any other sport, is relevance,” says Marissa Solis, the NFL’s senior vice president of global brand and consumer marketing.

1 week ago | sportspro.com | Ed Dixon

Rugby Australia (RA) posted a deficit of AUS$36.8 million (US$23.4 million) in 2024, but its chair Daniel Herbert believes the national governing body has now “changed the trajectory” of rugby union in the country.

1 week ago | sportspro.com | Sam Carp

I’ve felt increasingly apathetic towards professional golf as the sport has become more divided, but I’ve still been compelled to watch the final round of three tournaments over the last few years – The Open at St Andrews in 2022, last year’s US Open and The Masters on Sunday. Avid golf fans reading this newsletter will know what ties those three events together, but for the avoidance of doubt, Rory McIlroy was in contention on the final day of each.

1 week ago | sportspro.com | Ed Dixon

The 2025 Indian Premier League (IPL) season is projected to generate US$600 million in advertising revenue across both TV and digital platforms, according to Media Partners Asia (MPA).

1 week ago | sportspro.com | Ed Dixon

Deal was signed after Raducanu’s 2021 US Open win22-year-old has been hit by injuries and suffered downturn in formRaducanu’s endorsement portfolio still includes the likes of Nike, Dior and EvianBritish telecommunications giant Vodafone has reportedly ended its partnership with British tennis star Emma Raducanu. After her shock victory at the US Open in 2021 at the age of 18, Raducanu was courted by a host of big-name brands.