Sun Valley Magazine

Sun Valley Magazine is dedicated to honoring life in the beautiful Wood River Valley of Central Idaho. We all need reminders of why we love where we are, and that's our mission. Each day, we strive to discover and share the unique stories that shape our community. Our aim is to enlighten, inspire, and create lasting memories for our readers. Whether you're a local resident or someone who simply admires this area, we hope you connect with our magazine. While we focus on local content, we also embrace stories from the broader region. Our magazine is available in over 400 locations across the country, including Boise Airport, Salt Lake International Airport, Barnes & Noble, regional Albertson's stores, and various local markets, bookstores, and gift shops. Thank you for being a part of our journey as we share your stories with others.

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Making Moves for Mustard

Jan 19, 2025 | sunvalleymag.com | Hayden Seder

If you’ve spent time in Sun Valley over the last 40 years, you’ve surely seen the iconic glass jar of Sun Valley Mustard (SVM). Perhaps you’ve slathered it on your sandwich at Atkinsons’ deli or enjoyed it in the Sun Valley Roll at Sushi on Second. No matter the flavor it’s added to your life, there’s no denying that this well-loved brand of small-batch mustard has been an iconic local condiment since Lois Allison created the recipe 40 years ago.
Home Is Where the Hearth Is

Jan 19, 2025 | sunvalleymag.com | Ben Bradley

Every Wood River Valley resident has a story explaining how they came to call the central mountains of Idaho home. For some, they were born and raised here. Others, at various stages of life, sought out the beauty, adventure and solitude of mountain living. Not so many can say they stumbled upon Sun Valley purely by chance. Fortunately, acclaimed chefs Britt Rescigno and Kinsey Leodler can count themselves among the few for whom fate seems to guide them right to the doorstep of paradise.
A Sun Valley Time Capsule

Oct 19, 2024 | sunvalleymag.com | Karen Bossick

The new Wood River Museum of History and Culture boasts a buffalo hide coat worn by Albert Griffith when he came to Ketchum in 1879. It also exhibits a colorful poncho worn by Juan Salamanca, who came to Sun Valley from Zacatecas, Mexico, in 1994, and went on to become a local schoolteacher and church leader. The juxtaposition of the two shows that history is still being made in the WoodRiver Valley.
A Bird’s-Eye View

Oct 15, 2024 | sunvalleymag.com | John Huber

Idaho presents a deep-rooted legacy of bird hunting with plenty of options of game with wide-open land, and unique perspective from the hunters themselves. Bird hunters cast a different gaze upon the landscape, a gaze that sets them apart from those who have never ventured into the field with a shotgun and a dog.
Louisa Moats | Sun Valley Magazine

Oct 14, 2024 | sunvalleymag.com | patti murphy

Sun Valley resident Louisa Cook Moats, EdD, is known as one of the nation’s leading authorities on literacy and how children learn to read. Throughout her career, she has been a researcher, teacher, psychologist, graduate school faculty member, and author of numerous scientific journal articles, books, and policy papers, reading, spelling, language, and teacher preparation.
Jenny Emery Davidson

Jun 29, 2024 | sunvalleymag.com | patti murphy

In 1955, 17 forward-thinking women in Sun Valley created the unique idea of donating one dollar each to start a library fundraising effort. Determined that the library would be independent and not government-funded, the women also established a thrift store, the Gold Mine, to generate an ongoing revenue stream for the new library’s future.
Kayaking the ‘White Water State’

Jun 28, 2024 | sunvalleymag.com | Hayden Seder

The history of modern kayaking, as we know it, started in 1811, when a group of travelers set out to kayak the Snake River in Wyoming (yes, that same Snake River that crosses our own state) but ultimately backed out after finding the rapids too rough for their equipment and skill set. From there, more people became interested in floating these vessels down the rivers of the West.
The Beginning | Sun Valley Magazine

Dec 21, 2023 | sunvalleymag.com | Hayden Seder

Photographer Tina Barney has found great success over the course of her 40-year career, with photographs in numerous public collections, including the Museum of Modern Art in New York, the Whitney Museum of American Art, the Los Angeles County Museum of Art, the Museum of Fine Arts in Boston and the Nicola Erni Collection in Zug, Switzerland.
Room to Grow with the Snow

Dec 20, 2023 | sunvalleymag.com | Dick Dorworth

Sun Valley has been at the forefront of more skiing progress, growth and inventions since it opened in December 1936 than can be mentioned here. It continues to do so in numerous areas, including ski gear. One of the best-known is Nelson Bennett’s ski toboggan, which has benefited hundreds of thousands of injured skiers.
Banks Gilberti | Sun Valley Magazine

Dec 19, 2023 | sunvalleymag.com | Laurie C. Sammis

Banks Gilberti gave up skiing to find joy. What he found was his joy for skiing. Gilberti was born in Denver, Colorado, and relocated with his family to Ketchum when he was four. His father, who had competed in aerials and moguls at Lake Placid, was a ski industry professional who moved to Idaho for a job, where the young Gilberti learned to ski on Baldy and grew up playing in the surrounding Sawtooth and Boulder mountains.