The Institute for Nonprofit News (INN)

The Institute for Nonprofit News (INN)

The Institute for Nonprofit News empowers over 400 independent news outlets by creating a unique network focused on nonprofit, nonpartisan journalism aimed at serving the public. This network covers everything from local stories to comprehensive reporting on significant global matters. Members of the INN Network highlight important narratives that might otherwise remain unheard, fostering community connections, ensuring accountability for those in power, and enhancing democratic values. Through various programs, INN assists these news organizations in building sustainable revenue and business strategies, encourages collaboration on innovative editorial and business practices, shares essential services, and promotes diverse leadership to shape the future of journalism.

National, Trade/B2B
English
Trade Association

Outlet metrics

Domain Authority
59
Ranking

Global

#1466581

United States

#393835

News and Media

#10631

Traffic sources
Monthly visitors

Articles

  • 3 weeks ago | inn.org | Andrew Haeg

    How INN is developing AI-powered products to broaden members’ reach Share | By Andrew HaegINN is building a “new kind of news network,” that “ensures all people in every community have access to trusted news.” A lofty and urgent mission, given the need for timely, non-partisan news and information to navigate this chaotic moment.

  • 1 month ago | inn.org | Marquita Brown

    Telling immigrants’ stories: nonprofit newsrooms balance navigating political threats with the need to inform Share | By Marquita BrownBefore sending an immigrant journalist to a sanctuary city to report on the impact of ICE raids, leaders of Feet in 2 Worlds had to weigh safety concerns against the benefits of on-the-ground reporting.

  • Jan 24, 2025 | inn.org | Karen Burkett

    When we invest in local reporting, we strengthen our ties with each other Share | By Karen RundletThe show at the local theatre likely won’t make national headlines. Neither will the city council’s plans to repair the potholes you hit on your daily commute. But both stories are examples of meaningful community news that often gets short shrift.

  • Jan 16, 2025 | inn.org | Jesse Holcomb

    Chapter 4: Marketing for audience growth By Jesse Holcomb Some nonprofit newsrooms have embraced marketing as a way to deepen and widen their reach despite (or amid) ever-tightening competition for audience attention. Roughly three quarters of nonprofit news organizations dedicate at least a portion of their annual budgets toward marketing their journalism to wider audiences. But, for the vast majority of outlets, marketing remains a tiny portion of their overall budget.

  • Dec 5, 2024 | inn.org | Emily Roseman |Michele McLellan

    Chapter 3: Direct audience trends and tactics By Emily Roseman and Michele McLellan News outlets in the INN Network engage and grow audiences on their own platforms — primarily on their own websites, email lists and social media channels. We call them “direct audiences” because they engage directly with the outlet’s own channels instead of other news outlets or third-party platforms.

The Institute for Nonprofit News (INN) journalists

Contact details

Address

123 Example Street

City, Country 12345

Phone

+1 (555) 123-4567

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