The Leap (Vancouver, BC)

Our mission is to empower every creator with the chance to achieve freedom, satisfaction, and security within the creator economy.

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Articles

How To Use TikTok Hashtags To Get More Views in 2024

Jul 19, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

There was a time when nailing the latest dance challenge was the best way to go viral on TikTok. And while dance videos are still popular (think the Charli XCX “Apple” dance created by Kelley Heyer), they haven’t been dominating the platform the way they used to. These days, most TikTokers would pick a niche and create content that’s hyper-specific to it. And to grow your reach, you need to use the right hashtags.
What Are the Best Times to Post on TikTok in 2024?

Jul 16, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

You’ve put in the time brainstorming, filming, and editing, and now you’re ready to upload your TikTok video. But before you can hit “Post,” a thought crosses your mind: “Is this the best time to post on TikTok?” Maybe if you hold off and post your video later, more people will see it. But you’re not sure exactly when the best time would be. Is it in the morning, at lunch time, or in the evening?
YouTube Shorts SEO: 13 Effective Ways To Boost Your Reach

Jul 12, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

The latest short-form video format to enter the social media space, YouTube Shorts are great for one thing above all: discoverability. Since they can be shown on anyone’s Shorts feed (not just your subscribers), YouTube Shorts are a brilliant way to get new eyes on your content. But for that to work, you need to get your content noticed by the algorithm. That’s where SEO comes in.
9 Influencer Marketing Trends To Know in 2024

Jun 6, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

In 2024, influencer marketing continues to be an effective marketing strategy for brands, as well as a lucrative income stream for content creators. And according to research, the industry’s global market size is projected to reach $22.2 billion by 2025 — more than double its value in 2020. That’s great news for creators looking to monetize through brand partnerships.
How To Create Email Flows and Send Broadcasts With The Leap

May 15, 2024 | theleap.co | Teresa Lam

Great news for creators looking to simplify their marketing efforts: you can now set up email flows and send email broadcasts with The Leap!The Leap’s built-in email functionality helps you set the lead nurturing process on autopilot, making it easier to turn potential customers into paying customers of your digital product offering. The best part? Not only is The Leap’s email feature super simple to use, but it’s also free.
Beacons Pricing 2024 Review: Is the Creator Platform Worth It?

May 3, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

Being a creator is more than just making and posting content. From writing emails to preparing invoices, there are many miscellaneous tasks creators need to manage. That’s where Beacons come in. The platform claims to be an “all-in-one creator platform.” In addition to being a link-in-bio tool, it also functions as an email marketing platform, accounting tool, and more. But how much will using Beacons cost you? Is it an expense that makes sense for where your creator business is at?
Beacons vs. Linktree: Which Link-in-Bio Tool Is Better?

Mar 26, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

On most social media platforms, a single link in bio is all you get to promote yourself. And for many creators, that simply isn’t enough. That’s where link-in-bio tools come in. A link-in-bio tool can help you turn a single bio link into a landing page populated with all your important links, from your website and online store, to your newsletter, affiliate links, different social media channels, and more. Beacons and Linktree are two of the most popular link-in-bio tools on the market.
TikTok Creator Rewards (Formerly Creativity Program): How To Join the New Creator Fund

Mar 18, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

To stay competitive among social platforms and to address complaints about low payouts from its original (and now discontinued) Creator Fund, TikTok has launched a new monetization tool: the Creator Rewards Program.
What Is a UGC Creator? (And How To Become One in 2024)

Feb 2, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

If you’re on TikTok, you may have noticed a number of creators talking about UGC (or user-generated content) and the money they’re making from it. “I made $1,000 in my first week as a UGC creator,” one shares. “This is how I make $7-10k a month, all from home,” another UGC creator tells her viewers. Many are posting videos about UGC examples that have landed them paid deals, and tutorials on how to build a UGC portfolio. It’s enough to make your head spin.
What Is the Best Time to Post on YouTube Shorts in 2024?

Jan 30, 2024 | theleap.co | Nicholas Bouchard |Nick Bouchard

Are you regularly posting YouTube Shorts but not getting any traction? Anyone who experiences this will probably want to find some way to beat the algorithm, whether that’s by using certain hashtags or changing their editing style. You might also be wondering if the time you post actually matters or if there’s a magic “peak hour” that guarantees success. The short answer is that there isn’t a definite, one-size-fits-all best time to publish YouTube videos or Shorts.