Unwinnable

Unwinnable is an online platform and digital magazine that started in 2010 with the aim of offering a fresh take on cultural commentary. We appreciate varied viewpoints, which is why we've gathered a wide range of contributors, from newcomers to seasoned writers, to share their experiences. Whether the topics are light-hearted or deeply serious, we take pride in offering a welcoming and considerate space for writing that breaks away from the limits of conventional online publishing. Unwinnable is completely independent, solely owned by its readers and writers.

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Promise Mascot Agency’s Best Asset Is Its Female Cast - Unwinnable

3 weeks ago | unwinnable.com | Hiero de Lima

How do you revolutionize the yakuza genre? By respecting women where your predecessors didn’t, of coursePromise Mascot Agency is perhaps one of the biggest home runs of 2025.
TikTok at Nite - Unwinnable

3 weeks ago | unwinnable.com | Sara Clemens

This is a reprint of the TV essay from Issue #87 of Exploits, our collaborative cultural diary in magazine form. If you like what you see, buy it now for $2, or subscribe to never miss an issue (note: Exploits is always free for subscribers of Unwinnable Monthly).
What Does It Take to Appreciate Turbo Kid (2024)? - Unwinnable

1 month ago | unwinnable.com | Jay Weaver

This is a feature excerpt from Unwinnable Monthly #187. If you like what you see, grab the magazine for less than ten dollars, or subscribe and get all future magazines for half price. ———You’re a rocker, you’re a roller, and you’re out of control in the heat of an apocalypse – assuming that listening to synthwave on a BMX in a lukewarm-kinda heated apocalypse counts, that is.
A Dialogue with Grace Benfell - Unwinnable

2 months ago | unwinnable.com | Autumn Wright

This column is a reprint from Unwinnable Monthly #185. If you like what you see, grab the magazine for less than ten dollars, or subscribe and get all future magazines for half price. ———The art of games criticism. ———Grace Benfell is a writer based in Chicago. She is the author of Killing Our Gods, out later this year, and the co-editor of TIER, a journal for criticism on obscure games.
I Used to Love Yakuza’s Shun Akiyama, Until I Realized How Much He Hates Women

2 months ago | unwinnable.com | Hiero de Lima

I’ve had a long and roundabout journey with the Yakuza games; I started with 0 and Kiwami like everybody else, but then somehow found myself finishing 7 before Kiwami 2. Last year, after finally beating Judgment and falling back in love with the series, I blazed through the other titles, having last conquered Infinite Wealth. It was, to be sure, an interesting way to have engaged with the series.
A Dialogue with Nic Reuben - Unwinnable

Mar 18, 2025 | unwinnable.com | Autumn Wright

This column is a reprint from Unwinnable Monthly #184. If you like what you see, grab the magazine for less than ten dollars, or subscribe and get all future magazines for half price. ———The art of games criticism. ———Nic Reuben is a writer from Wales currently staffed at Rock Paper Shotgun. His recent review of Final Fantasy VII Rebirth impressed me with its imagery and stream of consciousness, which we discuss the inspirations of below.
There Can Be Only Two: Fame and Destruction Come in Pairs in King of Tokyo: Duel - Unwinnable

Feb 14, 2025 | unwinnable.com | Orrin Grey

I see board games in the store and they always look so cool and then I buy them and bring them home, I’m so excited to open them, and then I play them, like, twice… This column is dedicated to the love of games for those of us whose eyes may be bigger than our stomachs when it comes to playing, and the joy that we can all take from games, even if we don’t play them very often. ———I’ve mentioned before that King of Tokyo is probably my favorite board game of all time.
Estelle and Blue sit and watch the young go by; or, The Final Communion - Unwinnable

Feb 14, 2025 | unwinnable.com | Autumn Wright

This column is a reprint from Unwinnable Monthly #183. If you like what you see, grab the magazine for less than ten dollars, or subscribe and get all future magazines for half price. ———Peripatetic. Orientation. Discourse. ———This season we’ve etnered, a season of haunting, when fire and snow are no longer opposite.
Language Roots - Unwinnable

Feb 11, 2025 | unwinnable.com | Jay Castello

This column is a reprint from Unwinnable Monthly #183. If you like what you see, grab the magazine for less than ten dollars, or subscribe and get all future magazines for half price. ———What does digital grass feel like? ———[This piece contains spoilers for Chants of Sennaar.]Chants of Sennaar is a language-based puzzle game set on a brightly-colored Tower of Babel, with dramatic architecture, views over unearthly vistas and five separate cultures that need to be understood in order to progress.
BONUS - Blaze Bayley (Part 3) - Unwinnable

Feb 4, 2025 | unwinnable.com | Ed Coleman

We’ve reached the end of our bloviating Blaze-based bonus content. After focusing our first two Blaze bonus EPs on songs by Wolfsbane, the final in our series moves to listening to a few of his most recent releases.