Wide Format Impressions

Wide-Format Impressions offers expert insights into the latest trends and new technologies shaping the visual communications sector. It specifically highlights cutting-edge, profitable wide-format digital inkjet applications.

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Articles

Alliance Franchise Brands' Mike Cline on Printing's Entrepreneurial Opportunity

1 week ago | wideformatimpressions.com | Dan Marx

Mike Cline, chief development officer at Alliance Franchise Brands, which includes Image 360 and Signs By Tomorrow, discusses why the printing industry is a strong opportunity for entrepreneurs and shares how convergence in the printing industry has enabled growing product diversity in the franchise space.
FESPA Day Three: Conversations Center on Solving Printing Pain Points

1 month ago | wideformatimpressions.com | Cassie Green

Day three of the FESPA event in Berlin opened up to a surge of attendee traffic – eager to explore and connect with exhibitors and join conversations with their printing peers. There was still plenty of new equipment to see and advances to explore, but attendees were zeroed in on education.
FESPA Day Two: Key Partnerships and Industry Trends Dominate Conversations

1 month ago | wideformatimpressions.com | Cassie Green

Print service providers (PSPs), suppliers and exhibitors, and B2B media thought leaders came ready to rock on day two of FESPA, taking place in Berlin, Germany. Major equipment rollouts, partnership announcements, and general technology buzz dominated the day’s conversations. New Equipment and TechnologyAmong companies rolling out new products is HP, who gave a press booth tour for the scoop.
A Short Sales Quiz

1 month ago | wideformatimpressions.com | Bill Farquharson

Watch this week's Short Attention Span Sales Tip here. Good morning!Many years ago, the mayor of New York City was a guy by the name of Ed Koch.
Important First Looks During Day One of FESPA 2025

1 month ago | wideformatimpressions.com | Cassie Green

Innovation, automation, and new technology were the key terms defining day one of FESPA, taking place in Berlin, Germany, May 6-9, 2025. This year’s event played host to several new equipment and technology releases, and served as a marker for key partnership announcements between major companies.
Quick Takes from Day Two of 2025 Sign Expo

1 month ago | wideformatimpressions.com | Dan Marx

It's the end of day two here at Sign Expo in Las Vegas, and despite sore feet and a questionable night’s sleep in a massive, pyramid-shaped hotel last night, my enthusiasm is high. As I did yesterday, I want to offer some of what I think are trends I’m seeing out on the show floor. Taste the RainbowOne strong observation is the growth of expanded color sets in the wide-format printing space, particularly for companies serving retail and corporate spaces, where brand colors come into strong focus.
Quick Takes from Day One of 2025 Sign Expo

1 month ago | wideformatimpressions.com | Dan Marx

For this reporter, the 2025 International Sign Expo, as of the end of its first day, has been surprising, and in a very good way. First, the elephant in the room: tariffs. While the unpredictable on-again/off-again nature of the current US tariff structure is weighing heavily on, particularly, OEMs and offshore materials manufacturers (and their supply chains), the mood on the Sign Expo exhibit floor seems rather optimistic.
Moving Into the Decal and Sticker Opportunity

2 months ago | wideformatimpressions.com | Toni McQuilken

Are your customers waiting for you to offer these applications? It’s a tale as old as time — well, at least as old as print. Stickers and decals have been around as an application since the invention of substrates with sticky backs. Whether it’s labels on products to identify what a bottle contains, a children’s book full of colorful characters they can affix to any surface, or branded decals people can use to share their love of a product or company, the medium is full of possibilities.
Beyond CMYK: A New Standard for Color Reproduction

2 months ago | wideformatimpressions.com | Cassie Green

Color continues to be a hot topic in the printing industry, with many print service providers (PSPs) constantly on the hunt for resources and tools to improve consistency and increase gamut. In the recent PRINTING United Alliance webinar, “Getting Started with the New Alliance ECG Profile: Practical Tips and How to Use,” Ron Ellis, G7 expert trainer and industry consultant, explored the new seven-color expanded color gamut (ECG) profile and data set.
Tapping Into Top Promo Products Categories

Mar 6, 2025 | wideformatimpressions.com | Theresa Hegel

Theresa HegelApparel and drinkware are among the categories that offer significant possibilities for printers. For Phase 3 Marketing and Communications, expanding into promotional products was a no-brainer. The Atlanta, Georgia-headquartered wide-format producer and marketing agency incorporated branded merch into its services about seven years ago through acquisition, and it’s been a lucrative addition, says Meredith Schwarz, vice president of sales.