Workweek
Workweek is an innovative media organization. In today’s world, content plays a crucial role in shaping business decisions. However, this impactful content isn't confined to traditional formats like newspaper articles or boring white papers; it also includes tweets, newsletters, memes, and various other forms. Workweek is a vibrant group of industry specialists who are transforming the business landscape by producing content that is both enjoyable and informative. We prioritize personalities, showcase extensive industry knowledge, and embrace entertainment and cultural significance. Our mission is to make work enjoyable.
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Articles
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Jul 9, 2024 |
workweek.com | Tracey Wallace
When I first started content marketing, I was a news-jacking pro. After all, I came from the news industry, and I knew how to take a piece of news, interview a couple experts, and layer over a point-of-view relevant to the brand I was working at. In fact, this is what had Verizon once send me a cease-and-desist. But news-jacking fell out of favor in content marketing years ago, in favor of longer-form content that could drive organic search traffic.
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Apr 15, 2024 |
workweek.com | Hebba Youssef
I hate to state the obvious but if employees don’t currently know where they stand in the grand scheme of growth, then how could they possibly understand where to go next? It’s like taking a road trip without a map, or well, without GPS now. Something that can be a gamechanger? Having a leveling framework in place. A leveling framework is a structure that defines job roles within a company by outlining certain factors like skills, experience, responsibilities and authority.
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Apr 11, 2024 |
workweek.com | Hebba Youssef
✍🏽 What are the most effective ways to ensure equitable evaluations take place? Are leader-involved, open discussion calibrations even considered best practice? Context: Performance reviews bring so many mixed feelings and input across the workforce. We all want to encourage an equitable process in determining employees success and growth opportunities.
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Apr 10, 2024 |
workweek.com | Tracey Wallace
SEO has changed. You all know that. And my team has shifted, starting in Q4, from long-form pillar pieces to more snackable assets built for specific audience segments at specific points in their journey. But don’t take my word for it. Bernard Huang detailed this strategy here––and named it!. Two notes on this: That’s it…
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Apr 7, 2024 |
workweek.com | Hebba Youssef
^^live footage of employees trying to figure out growth, promotions, compensation and all the struggles that come with growing a career in corporate America. Have you worked somewhere that you constantly questioned: how am I ever going to advance my career here??? And when you asked questions about growth opportunities you left with more questions rather than answers? I sure have! I’ve also worked places where growth was entirely subjective and depended entirely on how much your manager liked you.
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