Bernadete Versfeld

Dec 11, 2024 | bizcommunity.com | Nadine Mather |Chloë Loubser |Wendy Tembedza |Bernadete Versfeld

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more At the beginning of December, the Information Regulator published the much-anticipated Guidance Note on Direct Marketing (Guidance Note) in terms of the Protection of Personal Information Act 2013 (PoPIA).

Dec 10, 2024 | bizcommunity.com | Wendy Tembedza |Bernadete Versfeld |Michael Levinsohn |Aa-isha Hassiem

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more Toy company Zuru is reshaping the South African toy retail landscape with its innovative in-store branding across major outlets such as Checkers, Toys R Us, and Toy Kingdom. The in-store branding is a response to shifting trends in shopper retail marketing.

Dec 9, 2024 | bizcommunity.com | Wendy Tembedza |Bernadete Versfeld |Michael Levinsohn |Aa-isha Hassiem

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more The Ask Afrika Orange Index® stands as South Africa’s premier independent benchmark study on customer experience (CX). Following the announcement of the 2024 winners in August, Ask Afrika hosted a series of industry-focused insights events. Dr Amelia Richards, client partner at Ask Afrika, led the medical industry session, highlighting critical insights for CX success in this competitive sector.

Dec 9, 2024 | bizcommunity.com | Brendan Seery |Imran Salie |Wendy Tembedza |Bernadete Versfeld

One of the most important – and most ignored – mantras for marketers is: You are not the target market. Using that as a baseline, I will try to look at the most controversial global brand makeover in decades from two different perspectives. Breaking the mouldWhen I first saw Jaguar’s repositioning ad – Ok, it landed like a boulder in the quiet pool of advertising complacency – a few weeks ago, it got my back up immediately. As a petrolhead, my initial reaction was that they had lost their marbles.

Dec 6, 2024 | bizcommunity.com | Lindsey Schutters |Wendy Tembedza |Bernadete Versfeld |Gianluca Lo Nostro

The data centre is transforming. This change is fuelled by the global thirst for artificial intelligence (AI). Vertiv’s – a global provider of critical digital infrastructure and continuity solutions – latest projections for 2025 reveal a future where data centres are not just bigger, but smarter, greener, and more secure. "AI is no longer a fringe technology; it's the driving force behind a new era of computing," says Vertiv CEO Giordano Albertazzi.