Wendy Tembedza

Dec 11, 2024 | bizcommunity.com | Nadine Mather |Chloë Loubser |Wendy Tembedza |Bernadete Versfeld

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more At the beginning of December, the Information Regulator published the much-anticipated Guidance Note on Direct Marketing (Guidance Note) in terms of the Protection of Personal Information Act 2013 (PoPIA).

Dec 10, 2024 | bizcommunity.com | Wendy Tembedza |Bernadete Versfeld |Michael Levinsohn |Aa-isha Hassiem

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more Toy company Zuru is reshaping the South African toy retail landscape with its innovative in-store branding across major outlets such as Checkers, Toys R Us, and Toy Kingdom. The in-store branding is a response to shifting trends in shopper retail marketing.

Dec 10, 2024 | bizcommunity.com | Danette Breitenbach |Brendan Seery |Karabo Ledwaba |Wendy Tembedza

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple. Halo founder and managing partner Dean Oelschig exclusively spoke to Danette Breitenbach, marketing and media editor of Bizcommunity after the awards about the campaign and the amazing results that the campaign garnered the client.

Dec 9, 2024 | bizcommunity.com | Wendy Tembedza |Bernadete Versfeld |Michael Levinsohn |Aa-isha Hassiem

Advertise your job vacancies 2 days7 days30 daysBy Industry Show more The Ask Afrika Orange Index® stands as South Africa’s premier independent benchmark study on customer experience (CX). Following the announcement of the 2024 winners in August, Ask Afrika hosted a series of industry-focused insights events. Dr Amelia Richards, client partner at Ask Afrika, led the medical industry session, highlighting critical insights for CX success in this competitive sector.

Dec 9, 2024 | bizcommunity.com | Brendan Seery |Imran Salie |Wendy Tembedza |Bernadete Versfeld

One of the most important – and most ignored – mantras for marketers is: You are not the target market. Using that as a baseline, I will try to look at the most controversial global brand makeover in decades from two different perspectives. Breaking the mouldWhen I first saw Jaguar’s repositioning ad – Ok, it landed like a boulder in the quiet pool of advertising complacency – a few weeks ago, it got my back up immediately. As a petrolhead, my initial reaction was that they had lost their marbles.