Adam Goulston

Sep 5, 2024 | learn.g2.com | Mary Clare Novak |Adam Goulston |Mary Siewierska |Izabelle Hundrev

There’s a particular character in the sales story who can effortlessly instill fear in even the most experienced reps: the gatekeeper. Whether it's an executive assistant screening calls or a junior team member managing emails, gatekeepers are skilled at filtering out sales pitches and guarding decision-makers' time. Essentially, gatekeepers are the last thing figuratively standing in the way of you successfully starting a conversation with your prospect.