Articles

  • 2 months ago | nextbigideaclub.com | Mark Blyth |Nicolo Fraccaroli |Lizzie Wade |Adam J. Kucharski

    I’m pleased to share what I consider the most promising, must-read nonfiction titles scheduled for release in May 2025. These titles will be included in our longlist of potential titles for Season 27 of the Next Big Idea Club. In a couple of months, our curators—Susan Cain, Malcolm Gladwell, Adam Grant, and Daniel Pink—will review all of my monthly selections, narrow the list down to a handful of finalists and, ultimately, choose our two official season titles, which we will send the members.

  • Jan 16, 2025 | kucharski.substack.com | Adam J. Kucharski

    Waitrose has a new favourite number. Shoppers now have their visits punctuated by signs emphasising the importance of eating 30+ different plants a week, while packaging now comes with little numerical targets. If you want a shortcut, you can also buy a ‘Daily30+’ supplement for £13.50 per week. But is 30 really a magic number? And where did it come from anyway? The number 30 has been popularised by the nutrition company Zoe, makers of Daily30+ (as well as the famous subscription-based app).

  • Dec 3, 2024 | journals.plos.org | Adam J. Kucharski

    Preparing for pandemics requires preparing for small outbreaks. Take avian influenza. As of 1 October 2024, there were 15 reported cases of H5 influenza in the United States (with 10 confirmed as H5N1), including a cluster of suspected cases without an animal source. Although most of these individuals would later test negative for H5N1 in antibody tests, in real-time—without the benefit of hindsight—such patterns may be indicative of human-to-human transmission [1].

  • Nov 16, 2024 | bristoliver.substack.com | Oliver Johnson |Adam J. Kucharski

    I’ve got some important news to share with you, my subscribers. After a lot of thought, I’ve decided that I won’t be joining Bluesky. For some reason, I apparently have to make an announcement about this to you all, ideally in the same sad tone that a newsreader would use to mark the passing of a national treasure. So here goes. Goodness knows I’m not a fan of Musk Twitter.

  • Nov 15, 2024 | kucharski.substack.com | Adam J. Kucharski

    If there’s an epidemic control measure that’s useful, we ideally want to know that it’s useful. But there’s a problem. It’s all too common to set the bar too high for usefulness, and test non-pharmaceutical interventions (NPIs) under the assumption that they’re basically the most useful thing ever. And then have lots of arguments when the resulting study is inconclusive. Take air filters.

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