Adam Riemer

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Articles

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?

2 weeks ago | searchenginejournal.com | Adam Riemer |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras

In this week’s Ask An SEO, Chandrika asks:This is a great question, and here’s an easy answer: Don’t focus on the keyword. Focus on the solution for the user based on the intent of the keyword. Google Keyword Planner shares the estimated search volume for a keyword, but that doesn’t mean the entire volume represents your audience. Some of them may be looking for information rather than shopping, and only a portion of them are there to be converted into revenue.
What To Do When Your SEO Formula Doesn't Work?

Jan 9, 2025 | searchenginejournal.com | Adam Riemer

This month’s Ask an SEO question comes from Heather, who asks:Great question, Heather, and it’s not as loaded as it originally sounds. It’s an easy one to resolve when you don’t overthink it. When you use the same approach for law firm SEO or any niche SEO, you’re creating the same experience for the search engines. Search engines need the best experience – not the same. That’s why using similar strategies doesn’t work. Look how each law firm is unique and use that as a strength.
Ask An SEO: How To Move From Page 2 To Top Positions

Dec 19, 2024 | searchenginejournal.com | Adam Riemer

Today’s Ask an SEO question comes from Roy in Dinajpur:“My website URL [is] still [in] position No. 15. How can increase to No. 3 or 4?”Great question, and likely one of the top five that get asked. The answer is situational, and it is easier to resolve when you don’t overthink it. The first thing to do is to look at the current pages in the top 10 positions and create a list by page of:What they have in common. Talking points and topics they cover. How many internal links that point to these pages.
Ask An SEO: Should I Point Guest Post Backlinks To Homepages Or Individual Ones?

Nov 7, 2024 | searchenginejournal.com | Adam Riemer

This week’s Ask An SEO question comes from Nazim from Islamabad, who asks:“I have a price comparison/aggregator website with my country’s domain. I want to ask what type of backlinks/guests posts should I have (local/international). Also, I should build backlinks to my homepage or category/individual pages, too? Besides are (name removed) and (name removed) authentic platforms for backlinks building?”Great question, Nazim, and happy to help.
Marketing & SEO Conference Value Is More Than Information

Oct 31, 2024 | searchenginejournal.com | Adam Riemer |Lily Ray |Aleyda Solis |Andrew Shotland

If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is a beginner. National conferences ensure that the speakers cater to the majority of the group rather than specific individuals at higher and lower levels, with the exception of pre-show workshops and beginner-level tracks. Pro-tip: Ask questions during the Q&A and at the show.
How to choose an SEO-friendly domain name

Oct 29, 2024 | searchengineland.com | Adam Riemer

When choosing a domain name for your website, SEO might be on your mind, but the most important factor is creating a domain that aligns with your brand and business goals. A great domain name should be easy for your audience to remember, reflect what you offer and, ideally, help search engines recognize your relevance.
Ask An SEO: What Links Should You Build For A Natural Backlink Profile?

Oct 17, 2024 | searchenginejournal.com | Adam Riemer

This week’s Ask an SEO column comes from an anonymous asker:Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can rank a website without backlinks. The trick is focusing on your audience and having them create brand demand. This can be equal in weight to backlinks but drives more customers. Once you are driving demand and have created solid resources, backlinks start occurring naturally.
Ask An SEO: How To Stop Filter Results From Eating Crawl Budget

Oct 3, 2024 | searchenginejournal.com | Adam Riemer

Today’s Ask An SEO question comes from Michal in Bratislava, who asks:“I have a client who has a website with filters based on a map locations. When the visitor makes a move on the map, a new URL with filters is created. They are not in the sitemap. However, there are over 700,000 URLs in the Search Console (not indexed) and eating crawl budget. What would be the best way to get rid of these URLs?
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales

Sep 13, 2024 | searchengineland.com | Adam Riemer

The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.
Ask An SEO: How To Find The Right Long-tail Keywords For Articles

Aug 29, 2024 | searchenginejournal.com | Adam Riemer

This week’s Ask An SEO question comes from Carrazana in Cuba, who asks:Great question, Carrazana! Lots of content professionals struggle with finding long tail keywords, and many worry about cross-over between posts, also known as keyword and topic cannibalization. The way to find long tail keywords and prevent cannibalization is to change your mindset on needing keywords by article and incorporate non-traditional research tools. So, let’s solve this so it is no longer an obstacle for you.