Andrew Shotland

1 month ago | searchenginejournal.com | Matt Southern |Andrew Shotland

Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Data from Local SEO Guide and SISTRIX indicate this may be a highly impactful update. According to tracking data from Local SEO Guide, which monitors 100,000 home services keywords, the week of March 10th showed the highest SERP volatility observed in over a year.

Oct 31, 2024 | searchenginejournal.com | Adam Riemer |Lily Ray |Aleyda Solis |Andrew Shotland

If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is a beginner. National conferences ensure that the speakers cater to the majority of the group rather than specific individuals at higher and lower levels, with the exception of pre-show workshops and beginner-level tracks. Pro-tip: Ask questions during the Q&A and at the show.

Oct 30, 2024 | localseoguide.com | Andrew Shotland

When people ask if I am afraid of AI Overviews killing SEO, I usually respond with something like “Local businesses are perhaps the most immune from AI Overviews; Regardless of however the AI results are derived, they have to be grounded on businesses that are actually located somewhere or the results will be even more useless than a pizza topped with rocks.”That doesn’t mean there aren’t patterns we can observe and use. So let’s jump into the current state of AI content in Local search results.

Oct 16, 2024 | localseoguide.com | Andrew Shotland

Today Semrush acquired Third Door Media. I’ll leave the ethics of a tool provider owning its own media properties to others. I’d like to focus more on what this event says about the SEO industry. I think it says a lot. According to AI Overviews, a leading industry prognosticator, SEO is a $68B industry!Let’s assume, AIO is off by 50%. That’s still a $35B industry. That’s not nothing. In 2023, the entire U.S. Cable TV industry was about $100B.

Aug 3, 2024 | localseoguide.com | Andrew Shotland

I found something poetic about this email that just came in from one of our small business clients:hello Andrew et al,Just to let you know that about a week ago we started running  a $50/day budget in G Ads  PPC. In addition we got verified for Local Service Ads. Local Service Ads verification was quite an ordeal, requiring more documents than a DUNS application!With PPC, The GFG (girl from google) said 2 weeks for the algo to machine learn and see results. We’ll see.