Akiko Sakamoto

Mar 25, 2024 | blog.btrax.com | Reagan Butler |Akiko Sakamoto

Retail Tech Revolutionizing the Retail IndustryIn recent years, rapidly evolving digital technologies have revolutionized the retail industry. This has enabled retailers to gain a new competitive advantage by improving the customer experience and increasing operational efficiency. This article introduces the latest retail tech deployments at major U.S. retailers and explores their effectiveness. Retail tech refers to the use of the latest technology in the retail industry.

Feb 28, 2024 | blog.btrax.com | Reagan Butler |Akiko Sakamoto |Brandon Hill

Kit Kat, a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. The journey of Kit Kat in Japan is a fascinating tale of cultural adaptation, innovative marketing strategies, and a bit of serendipity. In this article, we explore how Kit Kat made its mark in Japan, turning a simple chocolate bar into a cultural phenomenon.

Feb 9, 2024 | blog.btrax.com | Akiko Sakamoto |Brandon Hill

The rapid evolution of generative AI is revolutionizing branding strategies. More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. Generative AI is redefining brand identity and adding a new dimension to customer relationship building. It’s probably fair to say that this rapid change has left many branding and marketing professionals struggling to keep up. So, how can we apply generative AI to branding?

Jan 26, 2024 | blog.btrax.com | Akiko Sakamoto |Brandon Hill

Corporate culture has been a recurring topic at Freshtrax, often posing a challenge for those considering its impact on long-term organizational growth. Questions like “Where do I start?” and “How do I involve my team?” are common, reflecting the perceived complexity of organizational change. In this article, we delve deeper into team-building tips to foster corporate culture, using the btrax employee retreat in Hawaii in the fall of 2023 as a practical example.

Jan 16, 2024 | blog.btrax.com | Akiko Sakamoto |Brandon Hill |Hironori Aihara

Corporate culture has been a recurrent topic of discussion at Freshtrax. It seems crucial for an organization’s long-term growth, but for many, it can evoke feelings of uncertainty and difficulty initiating organizational change. I’m currently working as a UX researcher at btrax.