Hironori Aihara

Jan 5, 2025 | blog.btrax.com | Brandon Hill |Hironori Aihara |Reagan Butler

CES 2025, one of the world’s largest technology events, kicks off on January 7 in Las Vegas. As always, the event will gather leading companies and startups from around the globe, and showcase cutting-edge technologies and products across various fields, including AI, IoT, robotics, automotive technology, healthcare, and smart homes.

Nov 15, 2024 | blog.btrax.com | Hironori Aihara |Reagan Butler

In recent years, the music preferences of Gen Z have come into sharp focus, especially as this tech-savvy generation shapes global music trends. From the songs that gain fleeting fame on social media to those that have staying power, certain characteristics make music resonate with Gen Z listeners. A Strong Beat, Minimal Intro, and Immediate MelodyMany popular songs skip lengthy intros, jumping straight into a memorable, punchy melody.

Jan 16, 2024 | blog.btrax.com | Akiko Sakamoto |Brandon Hill |Hironori Aihara

Corporate culture has been a recurrent topic of discussion at Freshtrax. It seems crucial for an organization’s long-term growth, but for many, it can evoke feelings of uncertainty and difficulty initiating organizational change. I’m currently working as a UX researcher at btrax.

Dec 29, 2023 | blog.btrax.com | Brandon Hill |Hironori Aihara |Jared Javier

“What is design?”This is a never-ending question for designers and others alike. Different people have different concepts of “design,” and this is often the cause of miscommunication and even minor disputes. The roles of today’s “designers” are incredibly diverse, making it quite difficult to sum them up in just a few words. As the scope of “design” continues to expand, the question, “What is design?” broadens.

Dec 15, 2023 | blog.btrax.com | Hironori Aihara |Brandon Hill

What is design? To me, design is what you see the moment your eyes blink. It is the emotion you feel the moment you lay your eyes on something magnificent. It could be something as simple as fashion, a street sign, or as intricate as architecture. Japanese design has long been admired for its minimalist aesthetic and attention to detail. The clean lines, harmonious colors, and the use of natural materials creates a sense of tranquility and elegance that captivates the beholder.