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Jan 5, 2025 | 
blog.btrax.com | Brandon Hill |Hironori Aihara |Reagan Butler
CES 2025, one of the world’s largest technology events, kicks off on January 7 in Las Vegas. As always, the event will gather leading companies and startups from around the globe, and showcase cutting-edge technologies and products across various fields, including AI, IoT, robotics, automotive technology, healthcare, and smart homes.
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Nov 15, 2024 | 
blog.btrax.com | Hironori Aihara |Reagan Butler
In recent years, the music preferences of Gen Z have come into sharp focus, especially as this tech-savvy generation shapes global music trends. From the songs that gain fleeting fame on social media to those that have staying power, certain characteristics make music resonate with Gen Z listeners. A Strong Beat, Minimal Intro, and Immediate MelodyMany popular songs skip lengthy intros, jumping straight into a memorable, punchy melody.
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Oct 11, 2024 | 
blog.btrax.com | Reagan Butler |Brandon Hill |Suzuka Ito
Crisp air accompanied by the sound of leaves beginning to fall with a whiff of sweet pumpkin spice. It’s that time of year and Starbucks’ iconic Pumpkin Spice Latte (PSL) makes its triumphant return, heralding the start of autumn. Since its debut in 2003, the PSL has become more than just a beverage—it’s a cultural symbol, inspiring a dedicated fan base and spawning a market for pumpkin spice-flavored everything.
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Sep 27, 2024 | 
blog.btrax.com | Reagan Butler |Brandon Hill |Jared Javier
In the last two decades, the world has witnessed extraordinary advancements in design and product innovation, fundamentally transforming how we live, work, and interact with technology. From the rise of the smartphone to recent breakthroughs in generative AI, these innovations have had a profound global impact, changing industries and human behavior. Let’s look at five of the most influential developments in design and innovation from the past 20 years. 1.
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Sep 9, 2024 | 
blog.btrax.com | Brandon Hill |Reagan Butler |Jared Javier
Trying to implement design thinking, but not seeing any results? It’s been a few years since the design thinking craze began, and it’s probably time to examine its effectiveness. Design thinking plays an important role in modern business, but at the same time, there is much discussion about its limitations and challenges.
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Aug 30, 2024 | 
blog.btrax.com | Reagan Butler |Jared Javier
Characters, especially those we grew up enjoying, hold a special place in our hearts. The nostalgia associated with our beloved characters is often tied to long-lasting brand loyalty and general positive associations. Whether from beloved childhood cartoons, iconic advertisements, or classic films, these characters often evoke strong memories and emotions. However, as times change, so do audience expectations. New characters are popping up all the time, so how can the classics compete?
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Aug 14, 2024 | 
blog.btrax.com | Jared Javier |Reagan Butler |Suzuka Ito
IntroductionThe world of UI/UX design is always changing, this makes keeping up with the latest trends and finding inspiration crucial for any designer. From my experience, podcasts are a fantastic way to learn from industry experts, discover new ideas, and stay motivated. Whether you’re looking for practical advice or creative insights, these podcasts have you covered.
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Jul 31, 2024 | 
blog.btrax.com | Reagan Butler |Suzuka Ito |Cristina Ammon
Cover Image SourceIntroductionWhether you’re seeking a massive pack of toilet paper or a budget-friendly hotdog, Costco is the place to go for many in the US… and now in over a dozen countries around the world!What can we attribute this global success to? In Japan, Costco is extremely popular. This might be strange considering how Japanese people tend to live in small homes and often travel via public transportation. How is Costco succeeding in a market with so many cultural hurdles to overcome?
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Jul 12, 2024 | 
blog.btrax.com | Suzuka Ito |Reagan Butler
Do you know what this number (equivalent to about one-tenth of the world’s population, 8.1 billion people) means? The answer:This is the number of people who are fans and consumers of Japanese anime. Japanese anime (and manga) have become increasingly popular not only in Japan but also around the world. Global viewership skyrocketed due to the COVID-19 pandemic and subsequent worldwide lockdowns. Even as the world has returned to normalcy, the anime audience continues to grow rapidly.
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Jun 27, 2024 | 
blog.btrax.com | Reagan Butler
When it comes to approaches for generating new ideas, innovations, and efficient yet innovative solutions in startups or new business departments, what comes to mind? Have you ever heard of the term “First Principles Thinking”? Elon Musk, the founder of SpaceX and Tesla, is famous for using this innovative approach, often drawing comparisons to the Marvel character Tony Stark.
