Alexa Mae Garcia

Jan 14, 2025 | transformation.omnicommediagroup.com | Alexa Mae Garcia

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO, Dan Clays, offered his perspective on leading a complex and diverse marketplace and the most important responsibility of a regional CEO. Highlights from the interview are excerpted below. Read the full interview here. Since Clays’ appointment, Sainsbury’s consolidated its media duties with PHD last June, following a closed pitch between PHD and (the now defunct) EssenceMediacom X, which was a fellow incumbent.

Jan 14, 2025 | transformation.omnicommediagroup.com | Alexa Mae Garcia

In an in-depth discussion with Campaign, Omnicom Media Group EMEA CEO, Dan Clays, offered his perspective on leading a complex and diverse marketplace and the most important responsibility of a regional CEO. Highlights from the interview are excerpted below. Read the full interview here. Since Clays’ appointment, Sainsbury’s consolidated its media duties with PHD last June, following a closed pitch between PHD and (the now defunct) EssenceMediacom X, which was a fellow incumbent.

Jan 13, 2025 | transformation.omnicommediagroup.com | Alexa Mae Garcia

Kimberly-Clark has wrapped its massive global creative and media review, splitting responsibilities between Interpublic Group of Cos., Omnicom Group, Publicis Groupe and WPP. Omnicom Media Group won the global media account except for the US (which was not part of the review), Canada, and South Korea, while WPP picked up creative duties for all of K-C’s adult care and childcare brands. IPG nabbed creative duties for family care and feminine care brands.

Jan 8, 2025 | transformation.omnicommediagroup.com | Alexa Mae Garcia

Building on a collaborative relationship that has included data deal to a commerce deal , Omnicom Media Group and TikTok have announced a partnership that gives teams across OMG and its Creo influencer agency visibility into organic search volume and keywords on TikTok, with a mission to find creators and influencers that fit the goals of clients while also generating more relevant content, and resulting in more effective paid search outcomes.

Jan 7, 2025 | transformation.omnicommediagroup.com | Alexa Mae Garcia

As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las Vegas to unveil a series of partnerships with major platforms. This year’s focus for OMG going into CES revolves around search — given the research the company conducted in late 2024 that reveals just how much search is changing.