Alexander Kesler
Contributor at Search Engine Journal
Serial entrepreneur with hands-on traditional and digital marketing experience in diverse industries.
Articles
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5 days ago |
searchenginejournal.com | Alexander Kesler |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
As emerging technologies, particularly AI, reshape B2B marketing strategies, many organizations are shifting resources toward digital transformation to remain competitive. However, sidelining traditional marketing tactics to prioritize innovation can be a costly misstep. Traditional channels such as print, direct mail, billboards, and events have considerable value, particularly when they are thoughtfully integrated with digital strategies and real-time demand intelligence.
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1 month ago |
searchenginejournal.com | Alexander Kesler |Loren Baker |Jenise Uehara Henrikson |Brent Csutoras
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of buying groups, the average of which now spans approximately 11 individuals.
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Feb 26, 2025 |
searchenginejournal.com | Alexander Kesler
According to a World Economic Forum report, the global AI infrastructure market was valued at $35.42 billion in 2023, and projected to reach $223.45 billion by 2030. Our own Q4 2024 market research indicates that 55.4% of B2B marketing teams are investing in AI to automate and analyze data to produce actionable buyer and buying group engagement and accelerate conversions. However, this rapid adoption has revealed a key challenge: the lack of cohesive strategies for these unprecedented investments.
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Nov 18, 2024 |
searchenginejournal.com | Alexander Kesler
In the context of B2B marketing, demand intelligence is a consolidation of data from various sources filtered through an actionable lens to provide critical insights. This data can be utilized to anticipate client demand and implement targeted strategies to engage key stakeholders. Simply put, demand intelligence enables marketing and sales teams to identify who is interested, why they are interested, and their likelihood to convert. Obtaining this data, however, can be challenging.
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Sep 30, 2024 |
searchenginejournal.com | Alexander Kesler
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I was recently interviewed for an article on demand generation anti-trends. My thoughts: “The current state of buying committees requires an approach that targets the entire buying committee at an account.” Read more: https://t.co/eZPOlvpv2X
For a limited time, get my best-seller for $0.99 - https://t.co/eTdShOUSPZ "The book is a treasure trove of practical strategies and actionable insights. Covering everything from lead generation to retention, each tip is a gem that I've been able to apply directly to my work."
Excited to announce the release of my first book: “250+ Best Practices for B2B Marketing Success." https://t.co/L3dFZttQW0 I'm grateful for early endorsements from industry leaders. If you're ready to take your #B2Bmarketing efforts to the next level, grab a copy today. https://t.co/Myv6jdEVvj
First-party data is all the rage, particularly with the sunset of cookies by Google. Read my latest article, "3 Steps To Futureproof Demand Generation And Achieve First-Party Data Maturity." https://t.co/H6QofWpzg5