-
Jul 5, 2024 | 
ecommercefastlane.com | Steve Hutt |David Lim |Allie Decker
SKU numbers, or stock keeping unit numbers, help retailers track products within their inventory system. Here’s how to create SKU numbers for your retail business. A SKU number is used to identify and track products. Retailers rely on SKUs to retrieve purchases from the stockroom, organize merchandise, and sort items by factors such as price, color, and size.
-
Jun 7, 2024 | 
ecommercefastlane.com | Steve Hutt |David Lim |Allie Decker
Table of ContentsToggleRetail has been around for a long time, and there are endless ways to approach how you design your retail space. However, there are also some common design strategies all retailers should know to garner more sales. From telling your brand’s story and creating immersive shopping experiences to putting together head-turning window displays and signage essentials, when it comes to retail, the devil is in the details. Not sure where to get started with your retail design?
-
Apr 15, 2024 | 
wordstream.com | Allie Decker |Kristen McCormick |Rob Glover
Home — Blog — Author: Guest AuthorLast Updated: April 24, 2024|Copywriting,Marketing PsychologyYou know it’s emotions, not logical reasoning, that drives decisions, right? By evoking a particular emotion in consumers, you encourage them to take a desired action. To elicit that emotion, you need a trigger. Where do you get that trigger? By implementing certain psychological principles in your copywriting.
-
Apr 10, 2024 | 
wordstream.com | Allie Decker
Mothers and mother figures are the unsung heroes of our lives. They work hard, provide for their families, and often put their own needs aside for the sake of their loved ones. They deserve to be celebrated. Mother’s Day is the perfect opportunity to help your customers express gratitude for the coolest “mom” in their life. Whether you’re a small business or a large company, these tips and examples will help you create Happy Mother’s Day messages that will make your brand shine.
-
Jan 7, 2024 | 
blog.hubspot.com | Allie Decker
Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! We love this company, and here’s why you should, too."Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths.
-
Oct 6, 2023 | 
blog.hubspot.com | Allie Decker
Every aspect of your website matters. We’ve covered some of the big hitters, from form creation and header design to traffic metrics that track who’s heading to your site, how long they’re staying — and if they come back.Just as important? The details. Color choice and layout matter. Simplicity and streamlined design are a priority. But there’s also an often-overlooked component that doesn’t stand out when done well but can sidetrack the experience when it misses the mark: Buttons.
-
Aug 20, 2023 | 
blog.hubspot.com | Allie Decker
Today, customer service is no longer an auxiliary business function; it actively impacts your businesses bottom line and sets your brand apart from competitors. In fact, almost 52% of customers would be willing to pay a higher price for products or services if they could also expect a higher level of customer service. Customer service and support touch almost every aspect of your company — your products or services, marketing, sales process, customers, and more.
-
Aug 10, 2023 | 
blog.hubspot.com | Allie Decker
Looking to build a new website or give your current site a makeover? Google Sites let you quickly create and customize websites with an accessible and easy-to-use platform. While setting up a Google Site is fairly simple, we've got you covered with a step-by-step guide to creating one, plus Google sites templates and examples of some of the best Google sites on the web today.
-
Aug 5, 2023 | 
blog.hubspot.com | Allie Decker
Your landing page matters. Get it right, and you can capture visitor information, deliver great content, and get them on the path to conversion. Get it wrong, and your site may still get seen — but it won’t drive sales. As a result, it’s worth knowing what makes a great landing page, what you should avoid as you develop your website, and what options are available if you take on this task yourself. I’ve got you covered.
-
Aug 2, 2023 | 
blog.hubspot.com | Allie Decker
Investing in a customer acquisition strategy is critical for you to attract the right leads to your company and increase your chances of retaining them for the long term. In this guide, you’ll learn the basics of customer acquisition, how to lower the cost of acquiring new customers, and how to leverage your loyal ones. By the end, you’ll be able to build an acquisition strategy so agile, it’ll withstand the test of time and ever-changing trends.
